SUPERVALU : and iControl Systems Announce Strategic Data Share Solution, SVInsights™

MINNEAPOLIS, December 17, 2014 -- SUPERVALU INC. (NYSE:SVU) announced today that it has launch ed SVInsights™, a data exchange portal to enhance the working relationships between SUPERVALU and the manufacturer and broker community.  The data exchange portal will house SUPERVALU retail banner point-of-sale data, provide data access to manufacturers and brokers, and expand the strategic decision making process between SUPERVALU and its suppliers. Additionally, the company is working toward including data from independent stores supplied by SUPERVALU.

SUPERVALU has selected Burtonsville, Md. firm iControl Collaboration Solutions to facilitate SUPERVALU's Data Sharing Service, SVInsights™.  iControl, working with SUPERVALU since late 2013, has been developing the data platform and functionality.

The SVInsights™ program was built in conjunction with a select group of key SUPERVALU manufacturers and brokers, along with iControl. This effort has identified and developed key point-of-sale reporting in alignment with the portal. Future enhancements will include advanced analytics. The portal is based on iControl's Harmony™ database, with a user interface and reporting functions that were custom built.

"SUPERVALU is moving into a new era of providing our banner data to our suppliers allowing them to work with us on a new level of collaboration and business planning. The SVInsights platform will also be used by our merchants, both at corporate and retail, to garner key insights into our business, leading to strategies that will be acted upon at retail. Working with iControl will allow us to serve the needs of SUPERVALU and our manufacturers and brokers with the SVInsights applications," said Mark Van Buskirk, SUPERVALU's executive vice president of merchandising, marketing and retail.

"It is an honor and privilege to extend our close working relationship with SUPERVALU to this important initiative," said Tal J. Zlotnitsky, Chairman and co-Chief Executive Officer of iControl.  "What's so exciting to me about SVInsights™ is the knowledge that the portal has been carefully designed to stimulate and reward data-driven, fact-based collaboration across the value chain, and that the end result of that collaboration will be more delighted consumers."

About SUPERVALU INC.
SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $17 billion. SUPERVALU serves customers across the United States through a network of 3,336 stores composed of 1,807 independent stores serviced primarily by the Company's food distribution business; 1,332 Save-A-Lot stores, of which 928 are operated by licensee owners; and approximately 200 traditional retail grocery stores.. Headquartered in Minnesota, SUPERVALU has approximately 35,000 employees. For more information about SUPERVALU visit www.supervalu.com.

About iControl Collaboration Solutions
 iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure Value Chain Portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl's programs in all 50 states, over 100 retail banners, and over 3,000 suppliers participating, For more information about iControl, visit  www.icucsolutions.com 

CAUTIONARY STATEMENTS RELEVANT TO FORWARD-LOOKING INFORMATION FOR THE PURPOSE OF "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.

Except for the historical and factual information contained herein, the matters set forth in this news release, particularly those pertaining to SUPERVALU's expectations, guidance, or future operating results, and other statements identified by words such as "estimates," "expects," "projects," "plans," and similar expressions are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including competition, ability to execute initiatives, substantial indebtedness, impact of economic conditions, labor relations issues, escalating costs of providing employee benefits, relationships with Albertson's LLC and New Albertson's Inc., intrusions to and disruption of information technology systems, governmental regulation, food and drug safety issues, legal proceedings, severe weather, natural disasters and adverse climate changes, disruption to supply chain and distribution network, changes in military business, adequacy of insurance, volatility in fuel and energy costs, asset impairment charges, fluctuations in our common stock price and other risk factors relating to our business or industry as detailed from time to time in SUPERVALU's reports filed with the SEC.You should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release.Unless legally required, SUPERVALU undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

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