Regulatory News:

Swedish Match (STO:SWMA)  

· Sales for the first quarter increased by 12 percent to 3,368 MSEK (3,014). In local currencies, sales increased by 1 percent.

· Operating profit from product areas1) for the first quarter increased by 7 percent to 866 MSEK (809). In local currencies operating profit from product areas1) declined by 4 percent.

· Sales and operating profit from product areas during the first quarter were negatively impacted by trade destocking of snus in Scandinavia following excise tax increases on January 1st.

· Operating profit2) amounted to 1,014 MSEK (858) for the first quarter. The operating profit2) was positively affected by an adjustment of the share of net profit in STG of 56 MSEK relating to a reassessment of useful lives primarily of trademarks in STG.

· EPS (basic) for the first quarter amounted to 3.68 SEK (2.91). EPS (basic) excluding the STG adjustment amounted to 3.40 SEK (2.91).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG.

2) Operating profit for the Group includes share of net profit in STG.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference A telephone conference will be held today, Friday, May 8 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Marlene Forsell, and Emmett Harrison. Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number: UK replay number: +44 20 7031 4064, access code: 951144 US replay number: +1 888 365 0240, access code: 951144 Swedish replay number: +46 8 505 203 33, access code: 951144 __________

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on May 8, 2015 at 08.15 a.m. (CET). ___________

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200 Corporate Identity Number: 556015-0756 www.swedishmatch.com

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