Regulatory News:

Swedish Match (STO:SWMA):

· Sales for the third quarter increased by 6 percent to 3,416 MSEK (3,230). In local currencies, sales increased by 3 percent.

· Operating profit from product areas1) for the third quarter increased by 5 percent to 874 MSEK (836) and by 2 percent in local currencies.

· Operating profit from product areas1) was also up by 2 percent in local currencies when adjusted for increased costs related to international snus and restructuring charges in 2013.

· Operating profit2) amounted to 989 MSEK (924) for the third quarter.

· EPS (basic) for the third quarter increased by 11 percent to 3.50 SEK (3.15).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.

2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Friday, October 24 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Marlene Forsell, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:

UK replay number: +44 20 7031 4064, access code: 941363

US replay number: +1 888 365 0240, access code: 941363

Swedish replay number: +46 8 505 203 33, access code: 941363

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on October 24, 2014 at 08.15 a.m. (CET).

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden

Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200

Corporate Identity Number: 556015-0756

www.swedishmatch.com

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