MOUNTAIN VIEW, Calif. - April 23, 2012 - Symantec Corp.
(NASDAQ: SYMC) announced today that it is combining the
power of the VeriSign checkmark with the industry-leading
Norton brand, to create the most recognized trust mark on
the Internet - the Norton Secured Seal. It will be
displayed more than half a billion times per day in 170
countries on websites and in search results on enabled
browsers. The Norton Secured Seal provides consumers and
businesses with the assurance that the website is
highly-trusted and secure.
: Symantec's new Norton Secured Seal is the most recognized
trust mark on the Internet: http://bit.ly/JbnKqA
Together with the combined brand equity strengths, Symantec
and Norton have created the most trusted global brand for
protecting information and identities online. Since the
acquisition of the VeriSign Authentication Services
business, Symantec has expanded its authentication
business, integrating rigorous website security and
anti-malware technologies, to develop market-leading
solutions. The company builds on its leadership, as the
world's largest and most trusted provider of Security
Sockets Layer (SSL) certificates, into offering
comprehensive website security solutions.
Trust Seal Helps Improve a Company's Website Business,
Reputation and Customer Relationships
Business customers will value the Norton Secured Seal, for
its proven ability to enable a secure online experience
while increasing visibility and transactions. The seal can
attract new visitors and potential customers that are
crucial to a website's success. This may result in
increased traffic, more click throughs and higher rankings
in search results. A U.S. online consumer study1 found that
recognition of the Norton Secured seal is high.
94 percent of consumers are likely to continue an online
purchase when they view the Norton Secured Seal during
the checkout process, more than other seals or when no
seal was displayed.
77 percent of consumers recognized the Norton Secured
Seal, more than competitors' trust seals.
65 percent of consumers agree that a website displaying
the Norton Secured Seal is "safe to browse and won't
give me a virus," more than any other online trust mark.
90 percent of respondents indicated they would not
continue a transaction if they saw a browser warning page
indicating the absence of a secure connection.
Protecting consumers' information and preserving their
trust is central to Symantec's business. And the Norton
Secured Seal provides further assurance to businesses that
their customers' online information and transactions are
protected at all stages of their engagement online.
Norton Helps Consumers Stay Safe Online
Symantec's consumer products are used by more than 150
million people worldwide and Norton products ship on more
than 60 percent of Windows-based consumer PCs.
The Norton Secured Seal is already familiar to consumers
who use Norton Safe Web, a site ratings service that
makes it easy for consumers to differentiate between a
safe and risky site. In addition, Norton Safe
Search leverages Safe Web technology to provide users
visual site ratings within search results before they
visit a site.
For consumers, seeing the Norton Secured Seal lets them
know it is safe to communicate, transact and exchange
information on that site.
To provide users a visual representation of the two most
trusted names in online security, Symantec began
automatically updating all VeriSign seals with the Norton
Secured Seal to websites worldwide starting April 17, 2012
which will continue for two weeks. The completely seamless
transition will require no action by current customers.
Other companies that self-host the seal will need to
manually update the Norton Secured Seal. For more
information, go to http://bit.ly/I7UkrB.
Symantec addresses the digital information needs of
business customers and consumers online. Only Symantec can
bring the leadership and innovation to protect and secure
the broad range of customers from the Enterprise, SMB's and
"Since acquiring the VeriSign Authentication business,
Symantec extends the core foundation of SSL to offer the
most comprehensive security portfolio in the market," said
Fran Rosch, vice president, Identity and Authentication,
Symantec. "Our shift to delivering Website Security
Solutions further strengthens the protection of data and
information in transit. The Norton Secured Seal represents
a major step in helping companies establish higher levels
of website trust and confidence with their customers."
"Symantec and Norton's combined brand equity have created
the most trusted global brand for protecting information
and identities online. Norton is committed to helping
consumers stay protected, across all aspects of their
digital lives," said Sally Jenkins, vice president,
Consumer Worldwide Marketing, Symantec. "The Norton Secured
Seal is backed by the trusted Norton brand and empowers
consumers to browse, shop, and socialize online with full
confidence that their personal information is secure."
Industry Analyst Quote
"As content web choices explode and threats increase,
customers increasingly need confirmation that a web site is
genuine and safe," said Christian Christiansen, program
vice president for Security Products and Services at IDC.
"To answer this customer requirement, companies need to
present customers with assurances of reliability.
Therefore, the Norton Secured Seal, backed by Symantec
authentication and security, is an important and
recognizable trust mark for online consumers."
The Norton Secured Seal is now more powerful at inspiring
consumer trust and confidence from Enterprise to SMBs and
to individual business owners. SMB customers from our early
adopter study conducted A/B split tests comparing the two
trust marks and found the Norton Secured Seal was highly
favored and recognized by their website visitors.
"Norton Secured Seal really provides that extra level of
trust our customers look for when making a purchase
online," said Ryan Hansen, Owner of Timeless Wrought Iron. "What
Norton provides for us in security and SSL, and the seal,
is extremely, extremely beneficial."
"Symantec is the brand that I recognize behind safety and
security and technology," stated Grant Szalay, co-founder
and CEO of Payment Systems
Group. "We're confident that the Norton Secured Seal is
going to be a signal of trust and security on our website."
About Norton from Symantec
Norton protects the
Stuff that matters to consumers, across all aspects of
their digital lives. Norton provides a range of
security solutions including technologies for PCs and
mobile devices, live tech support services and online
backup. Like Norton on Facebook.
About Storage from Symantec
Symantec helps organizations secure and manage their
information-driven world with
backup & recovery solutions.
Symantec is a global leader in providing security, storage
and systems management solutions to help consumers and
organizations secure and manage their information-driven
world. Our software and services protect against more risks
at more points, more completely and efficiently, enabling
confidence wherever information is used or stored. More
information is available at www.symantec.com.
Note to Editors: If you would like additional
information on Symantec Corporation and its products,
please visit the Symantec News Room at . All prices noted
are in U.S. dollars and are valid only in the United
Symantec and the Symantec Logo are trademarks or
registered trademarks of Symantec Corporation or its
affiliates in the U.S. and other countries. Other names may
be trademarks of their respective owners.
Forward-looking Statements: Any forward-looking
indication of plans for products is preliminary and all
future release dates are tentative and are subject to
change. Any future release of the product or planned
modifications to product capability, functionality, or
feature are subject to ongoing evaluation by Symantec, and
may or may not be implemented and should not be considered
firm commitments by Symantec and should not be relied upon
in making purchasing decisions.
1U.S. consumer research study conducted by Synovate, on
behalf of Symantec. January 2011
TECHNORATI TAGS: VeriSign, Norton, SSL, Trust Mark, Norton