• Expansion of natural perfume oils business with the acquisition of Trilogy Fragrances, USA
• Consumer Health activities strengthened through strategic partnership with Indevex Biotech
As part of its growth strategy, Symrise AG is once again
focusing on emerging markets and rapidly growing market
segments in 2012. In this context the Company recently
finalized two acquisitions and a strategic partnership.
Symrise purchased the Brazilian activities of fragrance
manufacturer Belmay and will transfer these to its own
site. Symrise is also strengthening its dynamically growing
natural ingredients business with its acquisition of the US
manufacturer Trilogy Fragrances. In addition, the Company
agreed to a strategic partnership with the Swedish biotech
firm Indevex regarding the similarly expanding segment of
Consumer Health.
"We continue to follow our strategy of extending Symrise's
position in the rapidly expanding emerging markets and
sharpening our unique profile with our expansion into
innovative market segments. We are especially pleased that,
at the start of the new fiscal year, we can announce three
measures that put these goals into practice," said Dr.
Heinz-Jürgen Bertram, CEO of Symrise AG. "For consumers in
developed nations, having a healthy lifestyle is playing an
increasingly important role. Through our strategic
partnership with Indevex Biotech, we are selectively
expanding our expertise in functional foods and creating an
optimal foundation for further product innovations. The
purchase of Trilogy Fragrances expands our portfolio of
natural perfume oils, particularly in North America."
Dr. Bertram added: "In the dynamically growing countries of
Latin and South America, the rising standard of living is
driving demand for consumer goods. We allow for this
situation with the purchase of Belmay's perfume activities
in Brazil - one of the most populous countries on
earth."
Belmay: South American Expansion
South America is one of the most important sales regions
for Symrise because of its dynamic economic development.
The Company has therefore continually expanded its presence
in Brazil over the past few years. The next step will be to
pool all developmental activities at a new Center of
Expertise in Cotia. Over an area of nearly 8,000 sq m, the
Company will bundle its creative know-how for all of its
corporate divisions. Production at the Sorocaba site will
also be expanded further. With the acquisition of Belmay's
Brazilian activities, Symrise is expanding its existing
offer of products in the application areas Fine Fragrances,
Hair Care and Personal Care. With its broadened portfolio,
Symrise will therefore be able to serve distinctive Latin
American consumer interests regarding care products.
Fine Fragrances and Personal Care are among Belmay's main
segments in Brazil. The transaction includes the existing
customer portfolio, the company's know-how as well as the
takeover of its supplier contracts. The companies have
agreed to keep the purchase price confidential.
Trilogy: Extending Market Position in Natural Perfume
Oils
Natural products are increasingly in demand, particularly
in developed nations. With the acquisition of Trilogy
Fragrances (Lakewood, USA), Symrise is expanding its
position in the natural fragrances segment. The product and
customer portfolio from Trilogy is an excellent complement
to Symrise's portfolio, rounding out the range of offers.
The transaction also contributes to the expansion of the
Company's presence in North America and includes a
long-term supplier agreement between Symrise and Trilogy's
previous parent group, TPR Holdings. With this agreement,
Symrise secures preferential supplier rights along TPR's
entire product portfolio including Fine Fragrances,
Personal and Oral Care as well as Functional
Ingredients.
Trilogy has been the first American fragrance producer to
be certified for the manufacture of organic fragrances
through the USDA's National Organic Program. This
qualification is renewed annually. Trilogy specializes in
the development of natural ingredients. The company's
product portfolio contains more than 7,000 formulas which
are unique in their fragrance profile. Both parties have
agreed to keep the purchase price confidential.
Achim Daub, the Executive Board member overseeing Scent &
Care, said: "With the strategic measures announced today,
we underscore our determina-tion to selectively expand and
invest in our most rapidly expanding activities and
regions."
Indevex: Strategic Partnership for Consumer Health
Through an exclusive strategic partnership with Indevex
Biotech (Storebro, Sweden), Symrise is strengthening its
Consumer Health division, which was founded in 2009.
Indevex produces a patented nutrient complex ("NGC") and
markets this primarily through a licensing model. The
product concept for medical nutrition, health and
functional foods as well as products for losing weight,
optimally complement Symrise's existing portfolio.
Symrise and Indevex have also agreed to develop new product
concepts through joint research and development.
Furthermore, Symrise has secured access to a Scandinavian
biotech network with existing product partnerships. Symrise
is assuming a minority stake and will be represented on
Indevex's Board of Directors by Dr. Bertram.
Press Contact:
Bernhard Kott
Phone +49 (0)5531 90-1721
Email: bernhard.kott@symrise.com