SYMRISE AG 
By • € 12 million investment - space tripled
• New location reflects sustainability aspects
Symrise AG is strengthening its presence in Latin America
and today opened its Center of Excellence near São Paulo,
which was built over the course of about twelve months. It
will combine the research and development work which has
until now been carried out at two different locations; in
addition, it closely links R&D to market research, sales
and marketing activities of both divisions. The aim is to
strengthen and foster the development of products tailored
specifically for the Latin American market. Symrise has
invested approximately € 12 million in the Center of
Excellence, which is around three times larger than the old
facility.
"The economies in Latin American countries are growing at a
rapid pace. The standard of living is rising and with it
the demand for luxury and consumer goods. In turn, we are
also disproportionally growing in the region. Over the last
few years we have experienced rapid marked growth and Latin
America will remain one of our most important growth
regions in the future," said Dr. Heinz-Jürgen Bertram,
Chief Executive Officer (CEO) of Symrise AG. "Our new
location is our largest in Latin America, and we have
clearly located it at the center of Brazil's economy."
The São Paulo metropolitan region has a population of
around 20 million and is linchpin of the Brazilian
economic, cultural and financial sectors. Representatives
from the worlds of fashion, art and entertainment actively
create international trends in the region. One of these
representatives is the renowned Brazilian fashion designer
Alexandre Herchcovitch, who has collaborated with Symrise
on an exclusive, limited edition perfume for the opening of
the Center. It was premiered at the official opening
celebrations. The event was attended by Antonio Carlos de
Camargo, the Mayor of the town of Cotia, and Matthias von
Kummer, the German Consul General, along with numerous
business representatives from the region. The entire
Symrise Executive Board was also present.
Symrise's new facility is located in the Brazilian district
of Granja Viana. The building complex covers around 8,000
m2 and was built with sustainability and environmentally
friendly principles in mind. The buildings are fitted with
water purification and energy saving systems and processes
for structured waste and recycling management have been
implemented. Around 120 staff members from both, the Flavor
& Nutrition and the Scent & Care divisions work at the
37,000 m2 site in Granja Viana. It also includes 22,000 m2
of the protected Mata Atlantica forest.
Using state-of-the-art equipment, the teams research the
specific needs and preferences of Latin American consumers
and, in particular, work interactively with consumers there
to develop innovative brand concepts. The Center of
Excellence will be the starting point for tapping into the
emerging markets of Latin America.
"Interest in cosmetics and personal care products is
particularly strong in Latin America. Brazil is the world's
largest market for perfumes, deodorants and baby care
products. The market for hair care products is also growing
rapidly in these emerging economies, which is why we have
decided to set up Symrise's international hair care center
at the new location as well," explained Eder Ramos,
Regional President Scent & Care at Symrise.
Walter Ribeiro, Regional President Flavor & Nutrition at
Symrise, added: "Our new site is located near our
production site and our Global Citrus Center in Sorocaba.
This will allow us to make the most of synergies between
development and production and sensibly cross-link the
activities of all locations."
Press contact:
Bernhard Kott
Phone:
+49 (0)5531 90-1721
E-mail: bernhard.kott@symrise.com
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