Telekom Austria : extends satellite content portfolio with Fashion TV

Vienna, 19. March 2014

The Telekom Austria Group today announced its cooperation with Fashion TV in the business field of satellite TV. Fashion TV launched their HD and SD channels on the Eutelsat 16A satellite, via the Telekom Austria Group's satellite platform direct2home. The channels of Fashion TV are now also included in the channel line-ups of the direct2home powered Pay-TV operators.

"The Telekom Austria Group has a long international tradition and expertise as a provider of satellite services. With Fashion TV, we extend our channel portfolio for the operators who will be able to offer the channel to their own subscribers in the target market of Central and Eastern Europe.", said Stefan Amon, Director of Wholesale, Telekom Austria Group.

"As the number one lifestyle channel, we chose the Telekom Austria Group, a reliable provider of high quality video distribution via satellite. Direct2home is an ideal product for us due to its sophisticated technology and the company's expert knowledge of the satellite business as well as their good positioning in CEE", said Michel Adam, president of Fashion TV.

Fashion TV actively promotes its channel in various ways ranging from fashion events in Europe's hot spot cities, fashion cafes to a wide portfolio of Video on Demand assets in its content library. It introduced 4K video production during its own fashion shows in New York, Paris & Madrid.

Simulcrypt agreement will make channels accessible for multiple operators

The Telekom Austria Group is one of the few providers to openly offer simulcrypt encryption via its direct2home platform on the Eutelsat 16A satellite. This way, channels can simultaneously be available in the line-up of multiple platform providers. Also, the signal of Fashion TV channels is now made available for distribution towards other Pay-TV operators via Eutelsat 16A.

The Telekom Austria Group's B2B "direct2home" solution enables Pay-TV operators in Central and Eastern Europe to launch their own DTH services with zero upfront investment on a white-label principle. The term DTH (Direct-to-Home) stands for the reception of TV signals via a satellite dish and a set-top-box, installed at the home of the customers. DTH is the preferred means to digitalization because the consumer transition can be implemented easily, quickly and cost-efficiently.

The Telekom Austria Group has designed and implemented an open broadcasting solution seamlessly combining one earth station, one encryption system and set-top boxes from multiple suppliers using its fiber network. The solution involves a B2B Direct-to-Home platform uplinking TV signals via Telekom Austria Group's earth station in Aflenz/Styria to the EUTELSAT16A satellite at the 16° East position for broadcasting to Central and Eastern Europe as well as wider regions of Western Europe. DTH as a reception technology can be used for Pay TV as well as for free-to-air channels.

The technical basis for the distribution of TV signals and data is the Group's high performance backbone in Central and Eastern Europe. The Aflenz earth station hosts more than 50 antennas, uplinking signals to satellites for broadcasting to the target regions.

About Fashion TV

Fashion TV is the global multimedia network leader in fashion and lifestyle content, broadcasting to over 60 satellites in SD, HD and 3D, 530 TV platforms, mobile, IPTV, SmartTV, Smart Phones and Androids. Fashion TV broadcasts in 195 countries to over 480 million households and 7 million public locations across the 5 continents. Fashion TV is the only 24-hour fashion, beauty & lifestyle television station worldwide. Founded by its president, Mr. Michel Adam, Fashion TV is the biggest fashion medium in the world. As the only global 24/7 TV station focused exclusively on fashion, beauty, trends and style, FTV broadcasts the latest news & information to over 480 million households and 7 million public places worldwide. Fashion TV is more than a channel, it is a lifestyle. The community of FTV viewers is considered the most luxurious, glamorous and fashion-oriented target group among all media consumers, who not only love to watch the fashionable lifestyle on TV, but they also enjoy living it-. As a result, Fashion TV branded products, locations (F Clubs, F Bars, F Hotels etc.) and high-profile events are increasingly popular and sought-after by millions of fans around the world.

Contact
Michal Pelach, Head of Channel Distribution Fashion TV
Mobile: +43 664 8502503, E-Mail: michal@ftv.com