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4-Traders Homepage  >  Equities  >  Nasdaq  >  Bon-Ton Stores Inc    BONT

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Bon Ton Stores : Partnership for Drug-Free Kids Joins the Fashion and Music Industries to Help Address Substance Use Disorders

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09/20/2017 | 01:42pm CEST

NEW YORK, Sept. 19 -- The Partnership for Drug-Free Kids issued the following news release:

Partnership for Drug-Free Kids, in collaboration with Road Recovery, Bon-Ton Stores and Vanilla Star Jeans, has announced a new campaign, "Don't Give Up," featuring a specially designed T-shirt, supporting the missions of both nonprofit organizations.

The Partnership is committed to helping families struggling with their son or daughter's substance use, while Road Recovery is dedicated to helping young people battle addiction and other adversities by connecting them with entertainment industry professionals who provide mentorship and other opportunities. Bon-Ton Stores offers a broad assortment of national and private brand fashion apparel and accessories for women, men and children, and is an active participant in the communities it serves at its 260 locations. The collaboration was also made possible through the support of Vanilla Star Jeans, who produced 36,000 "Don't Give up" T-shirts under the company's brand names Hippie Laundry and Lazer.

The "Don't Give Up" campaign was created to help build a community of individuals who have faced substance use, addiction and other life struggles by providing them with a viral platform to share hope and solutions with others who are still struggling. The effort will help provide services, support and resources for parents, families, and youth who are dealing with substance use disorders.

The T-shirts illustrate Road Recovery's "Don't Give Up" design on the front and the Partnership's Parent Helpline (855-DRUGFREE) and website (www.drugfree.org) on the inside. The exclusive design is meant to serve as a call to action for anyone who is in need of guidance and support in dealing with substance use for themselves or a loved one.

"'Don't Give Up' will not only help raise awareness about substance use issues that millions of families face in their own homes, but it will help lead them to our free resources and direct services to get the help they need," said Kaila Packet Sassano, Vice President of Development for the Partnership for Drug-Free Kids.

"Thanks to the support of Bon-Ton Stores, the 'Don't Give Up' T-shirts will be sold in stores and online just in time for the 2017 back-to-school season," said Gene Bowen and Jack Bookbinder, founders of Road Recovery. "Bon-Ton embodies the true spirit of the 'Don't Give Up' campaign by supporting Road Recovery and Partnership for Drug-Free Kids and our critical work providing direct services to our nation's at-risk youth and their families."

The "Don't Give Up" T-shirts are on sale now at all Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers stores and online at bonton.com/dontgiveup.

The "Don't Give Up" campaign began in January 2015, with participants sharing their own positive messages as part of the platform. To date, hundreds of participants have contributed to the #DontGiveUpCampaign on Instagram, Facebook and Twitter. Active participants include young people, teachers, parents, sober youth participants of Road Recovery's RecoveryTrax program, as well as Road Recovery supporters from the music and entertainment industries, such as Macklemore, Slash, Duran Duran's John Taylor and Roger Taylor, Smokey Robinson and Dr. Oz, many of who have also confronted similar struggles.

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Bon-Ton Stores Inc Technical Analysis Chart | BONT | US09776J1016 | 4-Traders
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William Tracy President, Chief Executive Officer & Director
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Norman Veit Chief Information Officer & Executive VP
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