AMELIA ISLAND, FL--(Marketwired - Apr 7, 2014) - For the fifth consecutive year, Amelia Island Florida is offering exclusive savings to Harris Teeter VIC (Very Important Customer) cardholders through a partnership between the Amelia Island Convention & Visitors Bureau (CVB) and Harris Teeter. Available April through December 31*, VIC cardholders will receive discounts at 25 businesses, including Amelia Island hotels, restaurants, activities and shopping.

"Our five-year partnership has proven to be a great benefit for both Amelia Island and Harris Teeter," said Gil Langley, president of the Amelia Island CVB. "We are excited to see several Amelia Island businesses offering special discounts for VIC cardholders for the first time in 2014."

The Amelia Island and Harris Teeter partnership began in January 2010. Each year the partnership has included special deals for Harris Teeter VIC cardholders, as well as a three-month-long travel sweepstakes that ends with one lucky Harris Teeter e-VIC subscriber winning a trip to Amelia Island. 

The discounted travel deals are available only to customers who present their VIC card at checkout. With accommodation and activity discounts, customers must mention the Harris Teeter deal when making reservations.

For more information about the Amelia Island deals for Harris Teeter customers and for a list of discounts available, visit www.ameliaisland.com/harris-teeter.

*Certain exclusions and blackout dates apply. See www.ameliaisland.com/harris-teeter for participating properties and businesses.

About Harris Teeter
 Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). Harris Teeter reported 2013 sales of $4.71 billion. The regional grocery chain employs approximately 26,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

About Amelia Island
 Northeast Florida's coastal treasure, Amelia Island is a barrier island rich in colorful history and breath-taking natural beauty. Upscale resorts with world-class spas, championship golf and exclusive dining blend effortlessly with a captivating collection of bed and breakfast inns and historic districts. The island is home to Fernandina Beach, once a vibrant Victorian seaport village and now a charming downtown district of eclectic shops, attractions and eateries. Forget the everyday getaway; Come make memories on Amelia Island. For visitor information and online planning, visit www.ameliaisland.com.