SAN JOSE, CA--(Marketwired - Jul 13, 2015) - TiVo Inc. (
Foster brings to TiVo Research more than two decades of experience in business development and media research, most recently as President and General Manager of Crossbeam Media, a Comcast Company where he was responsible for the creation of a data-informed unwired network that delivered advertising across television, online and mobile platforms with Comcast NBCU and third party inventory. During his tenure, Foster oversaw relationships with advertising agency holding companies, television station groups, networks, MVPDs as well as online and mobile networks that leveraged Crossbeam's insights to produce more effective advertising campaigns across multiple screens. Previously Foster was Vice President, Advanced Media Sales and Planning at Comcast Spotlight, as well as Head of Television Advertising Sales and television product development for AT&T AdWorks.
"The work TiVo Research is doing to provide advanced audience research and targeted data services and solutions is of utmost importance to TiVo's future and is of increasing critical importance to the advertising industry," said Rogers. "Frank brings with him tremendous experience in advanced advertising and deep insight into multi-platform entertainment that will be put to immediate use at TiVo Research. We are extremely pleased to have Frank leading this team."
Foster said, "TiVo Research is in a unique position to couple the industry's largest single source, cross-platform data set with unrivaled experience in set top box data analytics. When combined with TiVo's significant investment in state of the art big data technology, TiVo Research is in a unique position to shed light on how advertisers' media spend drives consumer behavior and more importantly product sales. I'm excited to be joining TiVo Research in this arena as we partner with our clients to develop better insight into media performance across television, online and mobile advertising."
Prior to AT&T, Foster was the CEO at EVAD Consulting and co-founder and president of television audience research pioneer, erinMedia. Foster assisted in the sale of Cheetah Technologies to Acterna and before that held sales and marketing positions at USRobotics.
Foster attended the U.S. Naval Academy and holds a BS from Iowa State University in Mathematics, Physics, and English. He is a named co-inventor of eight U.S. patents related to privacy compliant set top box technology and data management.
About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (
About TiVo
TiVo Inc. (
TiVo and the TiVo logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.