TOMTOM : Children Become Bored on Family Road Trips Within 27 Minutes According to TomTom Study
05/11/2012| 08:05am US/Eastern
TomTom reveals the "Are we there yet?" reality of summer road trips
As Americans gear up for summer vacation, TomTom today shared survey
results that reveal the road trip realities of 5,000 moms from around
the world. An independent global study conducted by the research company
Ipsos MORI in March 2012 and commissioned by TomTom found that it takes
on average just 27 minutes for children to get bored on long car
journeys. Of those countries surveyed, children in Australia get bored
the quickest at 23 minutes while American children display a bit more
patience, with boredom kicking in at 30 minutes. Children from New
Zealand appear to be the most patient, and will tolerate up to 34
minutes before their patience wanes.
While 60 percent of moms said that "being together as a family" is the
best part of a family trip, they admitted it can be stressful. Forty-one
percent reported that being in the car with their children is more
stressful than being in the office, and 36 percent said they are likely
to argue with their partner during the journey.
"While we can't stop children from getting bored, we can make sure
family journeys are the best they can be," say Corinne Vigreux,
managing director of TomTom's Consumer Business Unit. "From avoiding
endless hours spent in traffic jams, to finding the best places to stop
en route, TomTom is an ideal travel companion for a family road trip."
The study suggests that the average road trip lasts approximately five
hours. With so much time spent in the car, moms have become resourceful
at keeping their children entertained. For instance, 74 percent make up
games, 52 percent offer treats and rewards, and 24 percent admitted that
they will lie about the estimated time of arrival to make the journey
TomTom aims to make family journeys better by reducing the time spend in
traffic and by offering driver-friendly content and services to help
families make the most of their time together. TomTom HD Traffic helps
drivers reach their destination faster, and TomTom's LIVE services and
travel apps, available on the GO LIVE 1535M and GO LIVE 2535M devices,
help families find and navigate to recommended places such as
restaurants and play areas along the way.
Founded in 1991, TomTom (AEX:TOM2) is the world's leading supplier of
in-car location and navigation products and services focused on
providing all drivers with the world's best navigation experience.
Headquartered in Amsterdam, TomTom has 3,500 employees and sells its
products in over 40 countries.
Our products include portable navigation devices, in-dash infotainment
systems, fleet management solutions, maps and real-time services,
including the award winning TomTom HD Traffic.
For the world's most up-to-date route planner, including live traffic
information, go to www.tomtom.com/livetraffic.
For further information, please visit www.tomtom.com.
Notes to Editor
The research identified the following average times it takes for
children, aged 2-8 years old, to get bored on a car trip lasting up to
five hours **:
*The survey was commissioned by TomTom and conducted by the research
company Ipsos MORI from March 1-19, 2012 in the U.S., U.K., Australia,
Germany, the Netherlands, France, Italy and Spain. A total of 4,113
women were surveyed with children ranging in age from 2 to 8 years old.
An additional survey was carried out in New Zealand by HorizonResearch.
** These statistics were calculated based on feedback from over 2,600
moms with children aged 2 to 8 years old and based on journeys over 30
minutes in length, where children had no form of amusement such as a DVD
player in the car. This sample was chosen out of the total interviewed
Lea Armstrong, 978-405-1840
© Business Wire 2012