Toyota Motor : An all-new taxi that will alter the Japanese landscape

Koiai

Koiai. It's a color born from the hearts of the Japanese, a deep indigo blue that stands the test of time. 'Ai' has been a beloved color in Japan since ancient times. It is also a color representative of the country Japan - known as Japanese indigo outside of Japan. Long a symbol of Japan, this traditional color evokes Japanese hospitality. The color koiai will stand by you, and give you a sense of security, dignity, and formality. It's the new standard color of taxis in Japan that allows for flexible use in a wide range of scenarios, from daily use to formal occasions and business.