Treasury Wine Estates (TWE) and Nuance Group have unveiled a permanent standalone Penfolds store, a world first in wine and Global Travel Retail.

The outlet, which is situated in the International terminal 1 at Sydney Airport is designed to offer the very best wine experience for travellers, involving one of Australia's fine wine brands. This will include in-store tastings, unrivalled access to new vintage releases as well as a wine education program. The store will be staffed by multi-lingual TWE brand ambassadors.

The store, which was officially opened on Friday, is the outcome of an industry leading partnership between TWE, Nuance Australia and Sydney Airport. It is a true example of the "Trinity Partnership" in Travel Retail - a close working collaboration between brand owner, retailer and airport.

Andrew Carter, Chief Commercial Officer APAC/EMEA and Global Travel Retail, at Treasury Wine Estates, said: "The Penfolds boutique store is a truly premium retail experience for all shoppers going through Sydney Airport. Penfolds is one of the most recognised luxury wine brands in the Global Retail Travel space and is highly sought after by international travellers."

For more information, download the Media Release (PDF, 96 KB)

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