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Update Software AG : Analytical CRM is easy with update CRMintelligence powered by QlikView

01/28/2013 | 08:54am US/Eastern
update CRM Solution with integrated QlikView Business Intelligence Technology

Vienna, January 28, 2013 +++ update software AG, the leading European provider of premium CRM solutions, which is headquartered in Vienna, announced today the launch of a new analytical component for its operative CRM solutions: update.seven CRMintelligence powered by QlikView. update software AG and QlikTech, the provider of QlikView, established a strategic partnership in summer 2012. update.seven CRMintelligence integrates the pioneering business intelligence functions of the QlikView platform with update's industry-specific CRM solutions. As a result, users can analyze corporate data directly in the CRM system. These features are available in both update's in-house and SaaS models. Secure access to sensitive customer data is browser-based and handled using single sign-on and session tickets. update CRMpad, update's mobile CRM solution for the iPad, provides access to analyses on the road. For further information please go to www.update.com/intelligence.

The QlikView platform provides graphical tools that make it easy for users to select various attributes and perform analyses based on them. update CRMintelligence powered by QlikView integrates key figures taken from the CRM system with freely configurable analysis options in order to quickly generate analysis results. Topic-specific and industry-oriented dashboards provide users with a clear overview of data. Geared to the various needs of marketing, sales, and service, key figures can be analyzed from the perspective of each department.

Like the update CRM solution itself, update.seven CRMintelligence powered by QlikView addresses the specific needs of the manufacturing, construction, financial services, consumer goods, pharmaceutical and medical technology industries. For example, customer visits are a focal point of the pharmaceutical industry: using targeted sales analyses, sales reps can measure sales performance by region or product and use this information to implement targeted measures to drive sales. Financial service providers place more emphasis on identifying the needs of customers at an early stage, and quickly and easily discerning current trends, thus delivering optimal advice to their customers. Companies in
the manufacturing industry can benefit from analyzing their market environment and evaluating sales opportunities, as well as monitoring customer satisfaction in order to react promptly and provide customers with good service. Consumer goods companies can analyze CRM data to monitor the performance of their sales and marketing campaigns in realtime - and optimize them accordingly.

About update software AG

update software AG (www.update.com) was established in Vienna in 1988. With more than 170,000 users in more than 1,500 companies, update is the leading European producer of premium CRM systems. update has subsidiaries in Germany, Switzerland, the Netherlands, France, Hungary, the Czech Republic and Poland. update software AG is listed on the German stock exchange in Frankfurt am Main. update currently employs around 300 people. The company achieved sales of EUR 33.0 million in 2012 (provisional, unchecked figures).

update's customers include, amongst others, ALK Abelló, Bawag P.S.K., Boehringer Ingelheim, Daiichi Sankyo, Danfoss, Demag Cranes, Hansgrohe, Kärcher, LBS Nord, MagnaSteyr, Paul Hartmann, Raiffeisen Switzerland, ratiopharm, Reis Robotics, Saint Gobain, Sandoz, UnicreditBank Hungary as well as the Hamburger Sparkasse and 130 other German savings banks. update maintains strategic partnerships with companies such as Atos, Hewlett-Packard, Sensix, Steria Mummert Consulting and update's hosting partner IBM.

update software AG
Nina Tiani
Operngasse 17-21
1040 Vienna, Austria
Phone: +43 (0)1-87855-187
Fax: +43 (0)1-87855-200
nina.tiani@update.com
www.update.com

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