VANTIV INC | Introducing the New PYMNTS.com OmniReadi Index Powered by Vantiv | |
Quarterly Index tracks consumers Omnichannel experience, measured by real shopping experiences BOSTON AND CINCINNATI, July 22, 2015 - PYMNTS.com, a premier source of news and commentary on innovation in payments and commerce, and Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, released today the first "PYMNTS.com OmniReadi Index powered by Vantiv. " The new Index, which will be released quarterly, is designed to measure the consistency of merchant's omnichannel strategies - measured by real shopping experiences, to determine if the mobile channel is helping, hurting or simply neutral to the overall consumer experience."We wanted to know how omnichannel strategies are evolving over time for different stores and what benefits they are providing to businesses in different verticals," explained Karen Webster, chief executive officer of Market Platform Dynamics. "We found that merchants in the electronics and entertainment vertical have made the most progress, but every vertical really has some room to go to deliver a consistent and seamless experience to their customers." According to the OmniReadi Index, the average score by each merchant measured on a scale of 1 (low) to 100 (high), was 64. The entertainment and electronics vertical scored among the highest at 70. "The tracker shows there is definitely a difference in experience as merchants look for ways to deliver consistent experiences for customers, wherever and however they want to shop," said Stephanie Polen, vice president of customer lifecycle products at Vantiv. "Businesses need to consider these important trends and incorporate them when developing their overall strategy to serve their customers. Our expertise, technology, and solutions across the entire payments spectrum - mobile, ecommerce and POS - and a wide range of verticals can help merchants define and deliver a holistic and consistent omnichannel experience to their customers." The OmniReadi Index includes in-depth research done by analysts in Boston, Chicago, Los Angeles, and Seattle who shopped businesses across three channels - web, mobile app and in-store. They captured data on 130 attributes of more than 100 retailers, which represents almost 50 percent of the total U.S. retail sales in eight merchant segments, including apparel, grocery, electronics and entertainment and sporting goods. These merchants were then scored based on two key components: 1) The degree the online and in-store experience is consistent for consumers, and 2) If a merchant is adding value through mobile - through an app, a mobile website, or mobile-optimized website. The full research paper can be found at PYMNTS.com. The next OmniReadi Index will be released in early Fall 2015. Vantiv provides omnichannel payment processing solutions and value-added services built on an integrated technology platform that helps merchants acquire, convert and retain profitable relationships. For more information about Vantiv, please visit vantiv.com or on Twitter, Facebook, LinkedIn, Google+ and YouTube.
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