Veolia Environnement : Marionnaud launches its "Recycling Month" for empty beauty products with Veolia
March 27, 2017 at 08:04 am EDT
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27 march 2017
As part of its partnership with Veolia, Marionnaud, European leader in the selective retail of perfume and cosmetics, offers to collect, recover, and recycle all of its customers' empty beauty products. Over the past year, 200,000 customers brought in 300,000 glass perfume bottles, representing 60 tons of glass, and 10 tons of plastic packaging to stores which was then recycled.
In April 2016, Marionnaud undertook, with the assistance of its partner Veolia, to recycle all empty beauty products brought in to any of its 512 stores in France. To celebrate the first anniversary of this ambitious program, the brand has launched its 'Recycling Month', which will take place from 27 March to 23 April, where customers will be able to bring in their empty packaging (perfume bottles or nail varnish bottles, pots and tubes of cream, tubes of lipstick or mascara, make-up palettes, bottles of gel or shampoo, etc.).
Only 1 in 2 French people currently recycle empty beauty products and only 1 in 5 people recycle empty nail varnish or make up products.
'Our recycling program for all beauty products is a success. To celebrate its 'first anniversary', we are launching the 'Recycling Month' to encourage consumers to bring in their empty beauty products to any of our 512 stores in France and help save the environment', said Eileen Yeo, CEO of Marionnaud France.
'Empty beauty products are a real resource. We help Marionnaud recycle them in the form of new raw materials which can then be used to make new products, such as glass bottles. This circular economy logic, which requires specialized expertise, is included in Marionnaud's sustainable development policy', said Bernard Harambillet, CEO Waste Solutions for Veolia in France.
According to a survey carried out by the IFOP for Marionnaud in February 2016, 84% of French people believe that it is important that a retail chain facilitates environmentally-responsible actions of the public and approximately 80% of them say they want to go to a beauty shop that offers this type of service. 47.6 million perfume bottles and 440 million cosmetic products are sold in France every year.
Find out more
>Marionnaud has choosen Veolia to collect, recover and recycle all its used beauty products (April 15, 2016)>We turn waste into materials >The circular economy on Veolia's Climate blog>Veolia's expertise in waste management
Veolia Environnement SA published this content on 27 March 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 27 March 2017 12:04:17 UTC.
Original documenthttp://www.veolia.com/en/veolia-group/media/news/Recycling-circular-economy-packaging-marionnaud
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Veolia Environnement is the world leader in environmental management services. Net sales break down by activity as follows:
- water-related services (40.6%; No. 1 worldwide): water resources management, drinking water distribution and delivery, wastewater collection, treatment and recovery, engineering, design, construction of water treatment facilities and customer relationship management, etc.;
- waste management services (32.4%; no. 1 worldwide): collection, treatment and recycling of liquid, solid, non-hazardous and hazardous waste, waste treatment and recovery through composting, energy recovery from waste, etc. Veolia Environnement also provides urban waste management services (maintenance and cleaning of public spaces, provision of mechanized street cleaning and façade treatment services), maintenance of industrial sites, and dismantling of industrial facilities and equipment at the end of their useful life;
- energy services (27%; No. 1 in Europe): delegated management of urban heating and air conditioning networks, management of thermal and multi-technique services (operation of heating systems, facility design, construction, and maintenance, etc.) and industrial services (industrial process analysis, production equipment operation, service, and maintenance), general management of buildings and public lighting.
Net sales are distributed geographically as follows: France (21.5%), Europe (41.9%), North America (7.4%), Asia (5.6%), Africa and the Middle East (4.9%), Pacific (4.3%), Latin America (4%) and other (10.4%).
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