By a News Reporter-Staff News Editor at Food Weekly News -- Verso Corporation (NYSE: VRS), a leading producer of flexible packaging, technical, and label and converting papers, announced the introduction of CraftPoint™, a family of premium pressure-sensitive and cut-and-stack beverage label papers designed to make craft beers, spirits and wines stand out on the shelf or in the cooler.
"As small-batch, independent beverage offerings continue to grow, we saw the need to create new and interesting label papers that truly represent the pride, craftsmanship and unique character contained in each and every craft beverage bottle," said Mike Weinhold, Verso Senior Vice President of Sales, Marketing and Product Development. "Our American-made CraftPoint™ label papers are as compelling as the beverages they represent, and are backed by our decades of experience producing high performance wet strength, cut-and-stack, and pressure sensitive label papers."
Available in four finishes and multiple basis weights ranging from 52 lb. to 70 lb. (3300 sq. ft.), CraftPoint™ beverage labels are designed to attract attention.
CraftPoint™ Canvas - Rustic texture with a pleasing soft, tactile finish
CraftPoint™ Matte - Matte finish with low gloss that supports high print fidelity
CraftPoint™ Gloss - Medium gloss finish that's ideal for a clean, wet look
CraftPoint™ Reflections - High gloss with a mirror-like finish for premium beverages
"With a pleasing white shade, and high wet strength and wet opacity, CraftPoint™ label papers offer the right combination of aesthetics and performance," said Jason Handel, Verso Group Vice President of Product Development and Technical Sales. "In addition, the multiple basis weights provide even more options for unique beverages to achieve a label look and feel that will stand out."
CraftPoint™ joins the broader range of coated one side (C1S), beverage and special purpose label papers from Verso. For more information or product samples, visit the Verso Booth No. 1539 at Labelexpo Americas in Chicago, Illinois, September 13 through 15, 2016, email [email protected] or visit versoco.com/specialtypapers.
Keywords for this news article include: Food, Beverage, Verso Corporation.
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