Viacom, which is controlled by 93 year-old media mogul Sumner Redstone and his daughter Shari Redstone, has been enmeshed in turmoil, which resulted in the resignation of its former CEO Philippe Dauman.

Bakish, who was previously head of Viacom's international business, has said he would focus on Paramount and five flagship networks: Nickelodeon, MTV, Comedy Central, Nick Jr and BET.

There is a lot of upside potential for Viacom, financial weekly Barron's reported on Sunday. The stock is trading around $43 per share, down 39 percent over the past two years.

Representatives for Viacom did not immediately respond to a request for comment.

(Reporting By Jessica Toonkel; Editing by Andrew Hay)