Companies Team Up with Pet Expert Dr. Louise Murray to Develop Social
Media Content Focused on How to Best Care for Pets
In an effort to provide consumers with an engaging and educational new
way to learn about pet care and pet products, Triad
Retail Media announced today that it has collaborated with Sam's
Club to create and launch Pet
Central on SamsClub.com. Packed with informative interactive content
on pet health and care, the site features accredited pet expert Dr.
Louise Murray, who will spearhead the development of a variety of social
media content such as Q&As and videos that cover topics like pet
vaccinations and choosing the best food for your pet.
Pet Central is designed to provide pet owners with an interactive
shopping experience that helps them learn about how to properly care for
their pets, while creating a direct path to purchase and recommending
products at Sam's Club. Consumers can also interact with Dr. Murray to
ask personal questions about their own pets' habits and health. Topics
include how to teach your puppy not to bite, how to calm a hyperactive
kitten, how to properly board a pet when you vacation and how to tell
when your pet is sick. Dr. Murray is the author of "Vet Confidential: An
Insider's Guide to Protecting Your Pet's Health," a pet owner's guide to
veterinary medicine. She also runs the ASPCA's Bergh Memorial Animal
Hospital in New York City.
Pet Central also features a custom nutrition fact finder. This online
tool breaks down the nutritional composition of a pet owner's usual pet
foods and facilitates an easy comparison against similar pet food
products, helping Sam's Club Members find the right food for their pet.
In addition, Members were invited to ask Dr. Louise their most common
pet questions through a series of brief, custom video Q&As filmed at
Sam's Club locations.
"Most consumers consider their pet an extension of their family," said
Dawn Deal, Senior Director of Digital Media and Online Marketing at
Sam's Club. "By creating an online experience that allows them to find
research, interact and shop in a way that helps them meet the highly
specific needs of their pets, we make it easier than ever to make pet
healthcare a top priority."
Greg Murtagh, CEO and founder of Triad Retail Media, said, "Dynamic,
interactive and information-rich content centers have become a critical
element of the shopper marketing strategy for retailers and brands. With
the new Pet Central, Sam's Club has built one of the most 'informed'
base of customers when it comes to pet care -- which ultimately helps
drive sales online and in-store. Triad is thrilled to be involved with
such an innovative project."
About Sam's Club
Sam's Club, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the
nation's eighth-largest retailer and a leading Membership warehouse club
offering superior products and services to more than 47 million Members
in clubs across the U.S., as well as in Brazil, China and Mexico.
Members save an average of 34 percent over traditional retailers. To
learn more about Savings Made Simple®, visit SamsClub.com, and look for
Sam's Club on Twitter, Facebook and on mobile and iPad® apps.
About Triad Retail Media
Triad Retail Media (www.triadretail.com)
is the worldwide market leader in creating, selling and operating custom
digital retail media programs for highly trafficked retail websites.
Triad's unique approach to retail advertising provides upside for all
three key constituents: retailers, brand advertisers and shoppers.
Contextual and relevant advertising provides a much richer online
shopping experience while giving brands the opportunity to engage
shoppers while they're making purchase decisions. This custom
advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media's leading retail clients include Walmart, eBay, CVS,
Dollar General, Sam's Club, Dell and many other notable retailers. The
company was recently named one of the fastest-growing private companies
in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad
employs more than 300 people in six offices nationwide.
Amy Peterson, 617-986-5026
Carrie Foster, 479-204-3113
Senior Manager, Public