Whirlpool : Introducing #PlacesThatMatter, a new photojournalism project
November 14, 2017 at 12:00 pm EST
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Showcasing our industrial sites in EMEA through interactive storytelling on our people and the places that matter.
Starting this month, Whirlpool EMEA is kicking-off with a brand new photojournalism initiative called #PlacesThatMatter, aimed at portraying our industrial sites in the EMEA region through the eyes and the stories of our workers and of the local communities we operate in.
We consider the places where we are not only as workplaces, but as an expression of the local communities: they bring together life projects and tell the stories of those who, by working every day with passion and dedication, contribute to the development of the whole company.
#PlacesthatMatter comes from these premises and from Whirlpool EMEA's desire to portray every manufacturing reality within its own local context. A photography exhibition, which is indeed a tour of our industrial plants, from Europe to the Middle East and to South Africa.
The campaign will be launched on November 13 on our corporate social media accounts and will continue all through 2017 and 2018 with the goal to showcase and reveal every moment that counts in the daily lives of our factories. The campaign will focus on three areas: people, plants and communities. Videos, photos, stories of the people who contribute every day to their own personal and professional development and to Whirlpool's success are just one of the materials that will be shared on our Facebook, Instagram, Medium, YouTube and Linkedin profiles. The external launch will be integrated with an internal campaign on the EMEA Post with a weekly series of articles dedicated to each industrial site, its people and community.
'To present the company's business by focusing on the communities and the places where our products come to life. Such is the concept of Whirlpool Emea's photojournalism project: #PlacesThatMatter,' commented Luca Marini, Corporate Reputation Manager EMEA at Whirlpool Corporation.
Spreading the word about the campaign matters. Make sure to follow our social handles and join the conversation by engaging with the content or by sharing places that matter to you using the hashtag #PlacesThatMatter.
#PlacesThatMatter is a Whirlpool EMEA project by Mario Peliti, Alessandro Imbriaco and Laura Leonelli.
Whirlpool Corporation published this content on 14 November 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 November 2017 16:59:14 UTC.
Original documenthttp://www.whirlpoolcorp.com/introducing-placesthatmatter-a-new-photojournalism-project/
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Whirlpool Corporation is the world leader of the manufacturing and the marketing of large domestic equipments. The group's products are marketed mainly under the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, Yummly, Amana, Bauknecht, Indesit, Hotpoint, Ignis Consul, Brastemp and Acros brands. Net sales break down by family of products as follows:
- refrigerators, freezers and air conditioners (31.7%);
- home laundry appliances (26%): washing machine and dryer;
- cooking appliances (25.6%): oven, microwave ovens, hoods, cooktops;
- dishwasher (9.2%);
- other (2.8%): mixers, toasters, culinary robots, etc.
The remaining net sales (4.7%) are from spare parts sales and after-sales services.
At the end of 2022, the group has 35 production sites worldwide.
Net sales break down geographically as follows: North America (58.2%), Europe/Middle East/Africa (20.4%), Latin America (15.9%) and Asia (5.5%).