News Release: Earth Day Sale: Save 50 percent on greener cleaners at Whole Foods Market(r) from April 19 to 22

Deal: 50 percent off more than 130 Eco-Scale™ rated household cleaners from multiple brands

Dates of sale: Sat., April 19 to Tues., April 22 (Earth Day)

What to know about Whole Foods Market's Eco-Scale Rating System:

  • Whole Foods Market launched the Eco-Scale™ Rating System - an industry-first set of tiered, household cleaning standards - to help shoppers make smarter, greener choices for their homes and for the planet.
  • With this exclusive tiered rating system, Whole Foods Market requires something the U.S. government doesn't-full disclosure of ingredients on all household cleaning product labels. This transparency helps shoppers know exactly what's in the products they are using to clean their homes.
  • Additionally, all household cleaning products must be third-party audited and color rated - red, orange, yellow or green - according to the specific set of environmental and sourcing standards each product meets.
  • As of Earth Day 2012, all cleaning products on Whole Foods Market's shelves must meet - at minimum - the baseline (orange) standard, which means no ingredients with significant environmental or safety concerns like phosphates or chlorine.
  • Yellow-rated products meet even higher standards, with green-labeled products topping the tier.
  • For more information about Whole Foods Market's Eco-Scale program, including prohibited ingredients and specific requirements for each color rating, visit wholefoodsmarket.com/eco-scale.

Featured products:

The lineup includes more than 130 household cleaners ranging from liquid laundry detergents and fabric softeners to dish soaps and all-purpose, glass and toilet bowl cleaners. Featured brands include Ecover, Greenshield, biokleen, Seventh Generation, Mrs. Meyers, If You Care and Method.

Fine print:

U.S. and Canada stores only. Availability may vary. No rain checks.

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Experts
Errol Schweizer Executive Global Grocery Coordinator

As the executive global grocery coordinator, Errol plays a crucial role in setting Whole Foods Market apart from big-box food retailers. With more than 18 years of experience working in virtually every aspect of food retail-from coordinating a CSA and co-op market and managing overnight stock crews to running the helm of Whole Foods Market's Global Grocery program-Errol knows what makes a product stand out on the shelf.

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