WPP PLC
15 October, 2014
World-class Talent Adds to Grey's Creative Firepower
NEW YORK - Tor Myhren, Worldwide Chief Creative Officer and President of Grey New York, today announced that Andreas Dahlqvist is joining the agency as Chief Creative Officer of Grey's flagship New York office.
Dahlqvist will oversee the 500-plus Grey New York creative department, and work closely with Tor Myhren, who oversees Grey's global creative product, and Michael Houston, CEO of Grey North America.
"Few people in this industry have done what Andreas has. He's run giant global brands for giant global networks. He also started his own agency from scratch and built it into the best digital agency on the planet," Tor Myhren said. "Andreas is a rare breed who has both the vision of where to go, and the personality that makes you want to follow him there."
Andreas Dahlqvist: Bio
An innovator and category-definer who has been named to ADVERTISING AGE's "CREATIVITY 50" list, Andreas Dahlqvist founded DDB in Sweden and the Nordics in 2004. During his seven years as Executive Creative Director and Managing Partner in Stockholm, the agency was ranked as the best digital and the best interactive agency in the world by the Gunn Report, as well as the best creative agency in the region.
Dahlqvist most recently has served as President of the McCann Creative Leadership Council and Chief Creative Officer at Commonwealth/McCann, the global business unit built for General Motors. He joined McCann New York in 2011 as Vice Chairman, Executive Creative Director, leading the agency to its most awarded year ever, and went on to become Deputy Chief Creative Officer for Global Brands.
"Andreas has done the kind of work that impacts marketing and alters the way entire categories advertise," said Michael Houston. "He does work that becomes part of the cultural conversation, and that's the kind of leader we need to help guide our creative product into the future."
Andreas Dahlqvist has won every major creative award including Cannes Titanium and Grand Prix Lions. He has created groundbreaking campaigns across the communications spectrum for such clients as McDonald's, General Mills, Diesel Jeans, Coca-Cola, Chevrolet, The Swedish Armed Forces, Skoda, Panasonic and Volkswagen whose "Fun Theory" work became the most viral campaign ever at its time.
Grey's Record Performance
Grey New York has doubled in size, enhanced its talent ranks, creative product, digital prowess and new business performance in recent years. The office is on pace to achieve its seventh year of record financial and creative performance in 2014. Key new business wins this year include: Papa John's Pizza; J. M. Smucker's Folgers and Millstone coffees; Nestle's Stouffer's Lean Cuisine and Haagen Dazs (digital); and The Whitney Museum of American Art.
Grey New York was ranked the number one New York agency at the Cannes Lions Festival in 2014. Grey began the year winning ADWEEK's "Global Agency of the Year" and ADVERTISING AGE's "Agency of the Year" honors.
About Grey
Grey New York is the flagship headquarters of Grey, the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies : Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg's, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, Nestlé, Papa John's and T.J. Maxx. (www.grey.com)
World-class Talent Adds to Grey's Creative Firepower
NEW YORK - Tor Myhren, Worldwide Chief Creative Officer and President of Grey New York, today announced that Andreas Dahlqvist is joining the agency as Chief Creative Officer of Grey's flagship New York office.
Dahlqvist will oversee the 500-plus Grey New York creative department, and work closely with Tor Myhren, who oversees Grey's global creative product, and Michael Houston, CEO of Grey North America.
"Few people in this industry have done what Andreas has. He's run giant global brands for giant global networks. He also started his own agency from scratch and built it into the best digital agency on the planet," Tor Myhren said. "Andreas is a rare breed who has both the vision of where to go, and the personality that makes you want to follow him there."
Andreas Dahlqvist: Bio
An innovator and category-definer who has been named to ADVERTISING AGE's "CREATIVITY 50" list, Andreas Dahlqvist founded DDB in Sweden and the Nordics in 2004. During his seven years as Executive Creative Director and Managing Partner in Stockholm, the agency was ranked as the best digital and the best interactive agency in the world by the Gunn Report, as well as the best creative agency in the region.
Dahlqvist most recently has served as President of the McCann Creative Leadership Council and Chief Creative Officer at Commonwealth/McCann, the global business unit built for General Motors. He joined McCann New York in 2011 as Vice Chairman, Executive Creative Director, leading the agency to its most awarded year ever, and went on to become Deputy Chief Creative Officer for Global Brands.
"Andreas has done the kind of work that impacts marketing and alters the way entire categories advertise," said Michael Houston. "He does work that becomes part of the cultural conversation, and that's the kind of leader we need to help guide our creative product into the future."
Andreas Dahlqvist has won every major creative award including Cannes Titanium and Grand Prix Lions. He has created groundbreaking campaigns across the communications spectrum for such clients as McDonald's, General Mills, Diesel Jeans, Coca-Cola, Chevrolet, The Swedish Armed Forces, Skoda, Panasonic and Volkswagen whose "Fun Theory" work became the most viral campaign ever at its time.
Grey's Record Performance
Grey New York has doubled in size, enhanced its talent ranks, creative product, digital prowess and new business performance in recent years. The office is on pace to achieve its seventh year of record financial and creative performance in 2014. Key new business wins this year include: Papa John's Pizza; J. M. Smucker's Folgers and Millstone coffees; Nestle's Stouffer's Lean Cuisine and Haagen Dazs (digital); and The Whitney Museum of American Art.
Grey New York was ranked the number one New York agency at the Cannes Lions Festival in 2014. Grey began the year winning ADWEEK's "Global Agency of the Year" and ADVERTISING AGE's "Agency of the Year" honors.
About Grey
Grey New York is the flagship headquarters of Grey, the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies : Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg's, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, Nestlé, Papa John's and T.J. Maxx. (www.grey.com)
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