WPP PLC 
Coca-Cola brings Finnish Lapland to Singapore
SINGAPORE - Coca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans - who experience temperatures of up to 30 degrees all year round.
Officially launched on 19 December, the unique video [www.cokeurl.com/shareawhitechristmas] shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.
Commenting on the campaign, Pratik Thakar, ASEAN and APAC Head for Content and Design Excellence at the Coca-Cola Company, said: "This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore. It's not just about snow from Finland being brought to Singapore, but also about strangers from around the world engaging in the true spirit of giving. This is what Coca-Cola is all about - sharing happiness."
The full video can be viewed here: www.cokeurl.com/shareawhitechristmas
Special thanks to Raffles City Singapore.
Client: The Coca Cola Company
Pratik Thakar VP - Asia Pacific Creative & Content Excellence
Agency: Ogilvy & Mather Singapore
Eugene Cheong Regional Chief Creative Officer
Nicolas Courant Integrated Creative Director
Troy Lim Creative Director
Xander Lee Creative Director
Augustus Sung Copywriter
Alvin Chin Head of Creative Service
Cheryl Heng Creative Assistant
Justine Hazlett TV Producer
Leon Lee Editor
Fergus Hay Managing Director
Giri Jadhav Chief Operating Officer
Phuc Nguyen Account Director
Limin Teng Senior Account Executive
Rika Sharma Social@Ogilvy
Owen Dowling Planner
Production Company: The Sweet Shop Ltd (BKK)
Camille Marotte Director/DOP
Claire Davidson Executive Producer
Bec Dakin Producer/Production Manager
Production Company: Redworks, Singapore
Josh Whiteman Director
James Brown DOP
Amanda Zhang Producer/Production Manager
Fran Borgia Producer
Props: Array Pte Ltd
Adrian Chua Array Pte Ltd
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.cocacolacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/thecoca-cola-company
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ:WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.
Press Contacts
Sarah Edwards, Corporate Communications Director Asia Pacific
Ogilvy & Mather
sarah.edwards@ogilvy.com +852 2884 8611
|
distributed by
|
