WPP : Maxus UK integrates tech and strategy with Alex Steer promotion

LONDON
- WPP media agency Maxus UK has today announced the promotion of Alex Steer to the newly created role of chief strategy officer, as part of its move to further integrate technology into its wider strategic decision making.

In his new role, Steer will take responsibility for developing and executing the agency's strategy, working closely with UK CEO Nick Baughan. His remit will be focused around continuing to drive Maxus' data-driven and technology-led approach which has been instrumental in the agency's current growth trajectory.

Previously in his career, Steer led the product and analytics division at WPP technology company Fabric Worldwide. Steer joined Maxus in 2015 as Head of Data & Effectiveness before taking charge of Maxus' new TED Division (Technology, Effectiveness & Data) in 2016. As Head of TED, Steer launched Maxus Pie, the agency's 'plug and play' personalised marketing technology service.

Nick Baughan, UK CEO, said of the appointment: 'In this appointment, we are promoting an exceptional talent who is truly one of our industry's brightest and best and who has helped shape Maxus over the last two years. He is a perfect fit for this new role and he will be key in maintaining our position at the cutting-edge of media.
Alex Steer, UK chief strategy officer, commented: 'There's never been a more exciting time to work in media. The rules have changed but the requirements haven't - clients expect us to apply knowledge, rigour and creative thinking to make real impact for their brands. There's no agency better placed to do that than Maxus, and I'm delighted to be taking up this role.'

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L'Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA's Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world's most well-known advertisers. For more information, visit www.maxusglobal.co.uk and @maxuslondon

Maxus is part of GroupM, the world's largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP's media agencies.