WPP : Maxus UK to launch tech focussed media specialist shop in Scotland

WPP Media agency Maxus UK has today announced the opening of its Scottish division, Maxus Scotland, which will be based in Edinburgh under the leadership of Andrew Dunn, former Managing Director of Mediacom Dublin, which he launched and established in 2008.

With a team of five supporting Andrew, Maxus Scotland will be offering an innovative, data-driven and technology grounded approach to media planning and buying. It will provide Scottish businesses access to all the latest marketing technologies; including Maxus Pie, a 'plug and play' service that provides small to mid-size brands the same level of data and analytics that has been the preserve of huge advertisers thus creating a single view of their digital customers and their online journeys.

Maxus Scotland is the first networked media agency to open in Scotland for over ten years and will focus on evidenced based activation and smart campaign measurement

Nick Baughan, CEO, Maxus UK says 'Edinburgh is the ideal location for Maxus to expand into, it's a vibrant city with a staunchly international outlook. Scotland has its own distinct consumer and separate media market, so having local specialists on the ground will allow us to not only support the current Maxus client base but also grow our client list here.

Andrew is a proven leader with demonstrable experience of establishing and running a world class media agency. I know he's hungry to shake up the Scottish media scene.'

Andrew Dunn, Managing Director, Maxus Scotland says 'Maxus' technology-based, straight-talking, data-centred approach will be a breath of fresh air for the Scottish marketing and communications industry.

Our research shows that over 90% of Scottish businesses are going through technology-based change but only a quarter feel able to cope. And with now a time of peak transformation, a degree of uncertainty and boundless opportunity, the timing is absolutely right for a new entrant to the market and one which understands not only the pace of change but also the direction of travel.

Our offering is designed to use technology and data coupled with creative flair to ensure clients achieve the most effective use of their marketing budgets.'

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L'Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA's Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world's most well-known advertisers. For more information, visit www.maxusglobal.co.uk and @maxuslondon

Maxus is part of GroupM, the world's largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP's media agencies.

About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at www.groupm.com.

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