Elana Anderson
Profile
Elana Anderson worked as a Vice President & Research Director at Forrester Research, Inc., a Senior Vice President-Worldwide Marketing at Demandware LLC, and a Vice President-Marketing & Strategy at Unica Corp.
She obtained an undergraduate degree from the University of Virginia.
Former positions of Elana Anderson
| Companies | Position | End |
|---|---|---|
| FORRESTER RESEARCH, INC. | Chief Tech/Sci/R&D Officer | - |
| DEMANDWARE INC | Sales & Marketing | - |
Unica Corp.
 Unica Corp. Packaged SoftwareTechnology Services Unica Corp. provided enterprise marketing management software solutions. It offered its services to the financial institutions, insurance, retail, telecommunications and travel and hospitality industries. The firm offered software modules, which designs the marketing process for relationship, online and brand marketing. The company was founded by Yuchun Lee, Ruby Kennedy and David Cheung in 1992 and headquartered in Waltham, MA. | Corporate Officer/Principal | - |
Training of Elana Anderson
| University of Virginia | Undergraduate Degree |
Experiences
Positions held
Linked companies
| Listed companies | 1 |
|---|---|
| FORRESTER RESEARCH, INC. | Commercial Services |
| Private companies | 2 |
|---|---|
Demandware LLC
 Demandware LLC Packaged SoftwareTechnology Services Demandware LLC provides cloud-based digital commerce solutions for retailers and branded manufacturers. The firm offers demandware and sales force commerce cloud, a digital commerce platform that enables customers to establish and execute complex digital commerce strategies, facilitates customers in global expansion, omni-channel processes, multi-brand and multi-site rollouts, predictive merchandising and in-store operations. The company was founded by Stephan Schambach and Wayne R. Whitcomb in 2004 and is headquartered in Burlington, MA. | Technology Services |
Unica Corp.
Unica Corp. Packaged SoftwareTechnology Services Unica Corp. provided enterprise marketing management software solutions. It offered its services to the financial institutions, insurance, retail, telecommunications and travel and hospitality industries. The firm offered software modules, which designs the marketing process for relationship, online and brand marketing. The company was founded by Yuchun Lee, Ruby Kennedy and David Cheung in 1992 and headquartered in Waltham, MA. | Technology Services |
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