(SOUNDBITE)(English) AMAZON AND BLUE ORIGIN FOUNDER JEFF BEZOS SAYING: "The most important thing is to be customer obsessed."

Jeff Bezos stepped down as Amazon CEO on July 5

He began the business as an internet bookseller 27 years ago

Amazon's stock started out at $1.50 per share (stock-split adjusted)

It now trades at more than $3,500 per share

making it one of the most valuable companies in the world

(SOUNDBITE)(English) AMAZON AND BLUE ORIGIN FOUNDER JEFF BEZOS SAYING: "Passion, you have got to have some passion for the arena that you are going to develop and work in.//You can't be a mercenary, you have to be a missionary, missionaries build better products and services, they always win. The mercenaries are just trying to make money . And paradoxically the missionaries always end up making more money."

So what's next for Jeff Bezos?

The final frontier has long beckoned the science fiction fan

(SOUNDBITE) (English) JEFF BEZOS, FOUNDER OF AMAZON, SAYING (PARTIALLY OVERLAID BY SHOT 1):"To see the Earth, from space, it changes you. It changes your relationship with this planet, with humanity. It's one Earth."

He plans to travel into space

on the crewed flight from his company Blue Origin in July 2021