Avenir Telecom announced on Monday the signing of an agreement with Energizer Holdings to renew and extend their brand licensing agreement until 2030.

Since 2010, the French group has been designing and distributing cell phones and mobility accessories marketed under the Energizer household battery brand.

This renewal testifies to the mutual trust between the two partners," says the Marseille-based company in a press release.

On the occasion of the opening of the Mobile World Congress in Barcelona, Avenir Telecom unveiled the P28K, a new Energizer rugged phone with a powerful battery designed to give it the longest battery life in the world.

The extension of the agreement primarily concerns the IT sector (rugged laptops and tablets), as well as the tools and electrical equipment sectors, mainly in Europe.

In these high-growth sectors, Avenir Telecom will be able to develop and market electric and cordless tools for DIY and gardening, as well as generators and heat pumps.

First sales are expected in summer 2024.

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