(Adds details, context)

* April new loans 730 bln yuan vs forecast 800 bln yuan

* M2 money supply up 7.2% y/y vs forecast 8.3% increase

* Central bank pledges to support economic recovery

*

BEIJING, May 11 (Reuters) - New bank lending in China fell more than expected in April from the previous month, the central bank has revealed on Saturday even as it seeks to bolster the country's economic recovery in the coming months with new stimulus measures.

Chinese banks extended 730 billion yuan ($101 billion) in new yuan loans in April, down sharply from 3.09 trillion yuan in March and falling short of analysts' expectations, according to the bank's data.

A pull-back in April from March was widely expected, because Chinese banks tend to front-load loans at the beginning of the year to get high-quality customers and win market share.

Analysts polled by Reuters had predicted new loans falling to 800 billion yuan in April. The figure for the month was, however, slightly higher than 718.8 billion yuan in April 2023.

The People's Bank of China data does not give monthly breakdowns but Reuters has calculated the April figures based on the bank's Jan-April data compared with the Jan-March figure.

New loans totalled 10.19 trillion yuan for the first four months of the year, up from 9.46 trillion yuan in the first quarter, the bank said.

The central bank said on Friday it will ensure reasonably ample liquidity and credit expansion to consolidate the country's economic recovery, which still faces many challenges.

China's economy grew at a faster-than-expected 5.3% in the first quarter, offering some relief to officials as they try to shore up growth in the face of a property downturn and mounting local government debt.

However, some March indicators showed that demand at home remains frail, weighing on overall momentum.

Household loans, mostly mortgages, contracted 516.6 billion yuan in April, compared with an increase of 940.6 billion yuan in March, according to the bank's data and Reuters calculations. Corporate loans dropped to 860 billion yuan from 2.34 trillion yuan in March.

Broad M2 money supply in April grew 7.2% from a year earlier, below a Reuters poll estimate of 8.3% growth. It rose 8.3% in March.

Outstanding yuan loan grew 9.6% from a year earlier compared with March's 9.6% rise - the lowest on record. Analysts had expected 9.7% growth.

Annual growth of outstanding total social financing (TSF), a broad measure of credit and liquidity in the economy, slowed to 8.3% in April - a record low, from 8.7% in March.

TSF includes off-balance sheet forms of financing that exist outside the conventional bank lending system, such as initial public offerings, loans from trust companies and bond sales.

TSF showed a rare contraction of 200 billion yuan in April, versus a rise of 4.87 trillion yuan in March. Analysts polled by Reuters had expected April TSF of 1.00 trillion yuan.

($1 = 7.2261 Chinese yuan renminbi)

(Reporting by Judy Hua, Joe Cash and Kevin Yao; editing by Clelia Oziel)