ACCOR 
Accor, a world-leading hospitality group, today launches its new Employee Value Proposition (EVP) - 'Hospitality is a Work of Heart' - as it seeks to showcase the blend of heartfelt experiences and hospitality artistry that forms its unique Talent culture while demonstrating what it means to work in the broader industry and ultimately renewing a sense of enchantment for the sector.
The new EVP signature is a response to the ever-evolving hospitality Talent landscape which has undergone significant change in recent years. The pandemic significantly impacted staffing levels across the global hospitality industry and gave rise to the 'great resignation'. The whole industry has faced the challenge of labour scarcity, navigating through unprecedented hurdles in recruitment and retention efforts.
Today people are increasingly searching for well-being in the workplace, better work-life balance, and purpose-driven jobs. The new generation of Talent is actively seeking transparency and authenticity, recognizing these values as foundational pillars for their professional fulfilment and engagement. To remedy this, the sector needs to highlight its unique strengths while transparently acknowledging the inevitable challenges it faces, all the while cultivating an environment of authenticity. Accor is dedicated to bringing a new shine to the hospitality industry, reaffirming its long-standing commitment to fostering innovation and creating meaningful opportunities for its people.
Accor is focused on attracting, developing and retaining Talent. At Accor, people are at the heart of everything we do. People make up the very DNA of the Group and Accor has created a strong employer brand centered around nurturing 330,000 Talent working across its expansive network spanning 5,500+ hotels in 110 countries and 45+ brands from ultra-luxury to economy. Everyone who works in the Accor network is a Heartist, a shared identity and culture which creates a community of empowerment. Being a Heartist is about the art of connecting with others in an authentic way. The new EVP signature is the Heartist experience perfectly distilled: 'Hospitality is a Work of Heart'.
The EVP is built upon and brought to life through four core pillars, each encapsulating the distinctive benefits of working for Accor:
'Be All You Are' - represents the diverse and inclusive culture Accor has fostered which celebrates autonomy, creativity and individuality. The Group has created an internal network called RiiSE to promote gender equality & diversity, eliminate all forms of discrimination and harassment, and empower women within the company. The network also offers mentoring opportunities for its members. Currently, 28% of Accor's hotel general managers are women, and as part of this pillar, the Group will continue to strive toward its target of 40% by the end of 2025. Additionally, we take pride in our partnership with IGLTA, a leading global network of LGBTQ+ welcoming tourism businesses, to ensure that hospitality is an inclusive space for all.
'Grow & Create Your Path' - represents the Group's deeply ingrained culture of learning. Hospitality is a 'School of Life', functioning as a true social elevator, and Accor provides boundless training opportunities with programs such as
'Work with Purpose' - represents Accor's commitment to providing Heartists with the opportunity to create memorable experiences for guests while making a positive and sustainable impact. The Group pioneered its School For Change sustainability learning journey which provides Talent with knowledge and solutions to address environmental and social challenges. Accor promotes volunteering initiatives like Heartists for Good, which encourages Heartists to engage by allocating one day per year for volunteer activities during their working hours.
'Enjoy & Feel Valued' - represents Accor's recognition and appreciation of its Heartists' dedication. The Group is dedicated to fostering a culture of feedback and continuous listening to better understand the evolving environments of its teams. Initiatives such as the Bernaches Awards, which recognize outstanding projects led by Accor's employees each year, and the All Heartist Employee Benefit program, which allows every employee to enjoy benefits across various domains in the hospitality universe (Travel, Gourmet, Wellness, and Sport), further exemplify Accor's commitment to its workforce.
Hospitality has the unique power to create and accelerate career opportunities; it is a world like no other. Our new Employer Brand signature - Hospitality is a Work of Heart - illustrates not only the beauty of working at Accor, but also aims to attract Talent to join what is a blessed industry. I'm proud to unveil our new Employee Value Proposition as we continue to rally our teams of Heartists, across all functions, countries, divisions and brands as part of our ambition to change lives. Working in hospitality is more than just having a job - it's an opportunity to work with passion and embark on a journey of the heart.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality - one of the fastest growing categories in the industry - is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program - ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity,
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