Ackroo Inc. announced the launch of its latest advancement to the Ackroo Anywhere platform with the beta of the MarketingHub. This development will provide current and prospective AckrooMKTG customers the ability to communicate with custom segments of their customer base via email, text message, and push notifications to users of Ackroo's mobile app offering. Clients will be able to target customers via loyalty transaction behaviours, and reactions to past communication campaigns.

Clients will also be able to automate communications and loyalty offers based upon consumer behaviour. These actions will then generate clear and concise reporting for merchants allowing them to better strategize and execute successful loyalty programs. The Marketing Hub platform is built to easily accommodate additions to segmentation, automation and reporting over time, based upon client feedback. It is being rolled out in beta phases this quarter to existing clients for testing and feedback.

The initial release will allow for email communication and segmentation based upon a preselected list of options. Month-over-month, Ackroo will add additional communication methods of text messages and push notifications as well as adding reporting features and automation. Later phases will also include the ability to import other 3rd party email and phone lists into the MarketingHub.

Wide release of the product is scheduled for the first quarter of 2023.