(Alliance News) - Aeffe Spa announced Monday that it has appointed Davide Renne as Moschino's new creative director.

Renne, who led Gucci's women's style office for the past two decades, serving as head designer for womenswear, will oversee Moschino's womenswear, menswear and accessories collections, reporting to Massimo Ferretti, executive chairman of Aeffe. She will officially assume the new role on Nov. 1.

He will make his debut with the Fall/Winter 24-25 collection during Milan Fashion Week in February 2024.

"Today we welcome Davide to the Moschino family. We have all been impressed by Davide's extremely sophisticated vision, his awareness of the power of fashion to create a living and poetic dialogue with the world around us, and his deep understanding of Moschino's heritage and our codes. He is a brilliant designer and a special human being-Franco used to say that bad manners are the only real bad taste-and in getting to know Davide I was struck not only by his obvious talent but by his kindness, his sensitivity. We are certain that he will play a fundamental role in shaping the future of Moschino, a global Maison with an Italian heart and a DNA that is truly unique in the luxury sector," Ferretti said.

"Franco Moschino had nicknamed his studio 'the game room.' It's like this: what fashion-especially Italian fashion and Maison Moschino in primis-can accomplish with its influence should always be done with a sense of play, of joy. A sense of discovery and experimentation," Renne said.

"I am deeply aware of the honor that Massimo Ferretti, an almost paternal gentleman to me with his ability to listen and dialogue during our meetings, has allowed me to take the helm of the Maison founded by one of the great minds of fashion. So: thank you so much, Mr. Ferretti, for giving me the keys to your playroom. I can't wait to get started: we will have fun. Together."

Aeffe is up 1.8 percent to EUR0.81 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

Comments and questions to redazione@alliancenews.com

Copyright 2023 Alliance News IS Italian Service Ltd. All rights reserved.