Dec 04, 2012
Single approach to engage, develop, and retain
shoppers includes integrated shopper registration,
behavior analysis, content and campaign management with
personalized mobile and social communications
delivery
Aldata, a retail and distribution optimization company,
today announced Aldata Shopper Relationship Management
(SRM), a part of the new Aldata Omni-Shopper
Suite. Retailers can now attract, engage, manage,
communicate, and measure online shopper interactions with
a single cloud-based solution that delivers targeted
promotions and social media communications via two-way
messaging services to smart phones, tablets, and PCs.
Retailers are able to create highly relevant,
personalized online promotions with rich content from a
single source deliverable across all digital devices.
Aldata SRM's automated campaign management schedules
offers at the times most likely to influence purchases or
store visits, and immediate two-way messaging response
can initiate follow-on campaigns and actions to increase
shopper satisfaction.
Aldata SRM includes three major modules:
- Shopper Management to store, segment, maintain, analyze and report on shopper data;
- Content Management to create websites, ecommerce, mobile and social media campaigns;
- Campaign Management to schedule and execute digital marketing campaigns omni-channel.
The Aldata Shopper Management module captures all online
shopper interactions in a dedicated Shopper Register
along with each shopper's in store and online purchases.
It then analyzes shopper behavior, buying patterns, and
promotions response to profile each shopper. Aldata
Content Management creates personalized communications
for all digital media categories and devices with content
based on individual profiles and relevant promotions.
Aldata Campaign Management organizes schedules and
executes all online marketing communications across
omni-shopper channels.
Finnish home entertainment and electronics chain Hifi Studio 17 selected
Aldata SRM to deliver greater value to its 42,000
registered customers and boost profitability across its
stores. Marko Nykänen, Managing Director of Hifi Studio
17, said: "This new investment brings us a lot closer to
our customers. Aldata SRM provides us with instant
visibility of our campaigns, enabling us to carry out
meaningful, targeted analysis of customer behavior in
real-time.
"Retailers can now understand shopper behavior across all
their channels and react to opportunities and challenges
fast with highly targeted campaigns, said Allan Davies,
CMO, Aldata, Inc. "Aldata's cloud technology means
customers are up and running within weeks and
subscription pricing enables rapid return on their
investment.
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