Aldata Solution : Symphony EYC Appoints Supply Chain Expert as New VP of Pre-Sales Consultancy

Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced the appointment of Don Brenchley as VP of pre-sales for both the European and International team.

Brenchley has more than 15 years' of experience in the supply chain technology industry with E3 and JDA, where he led Strategic Services and was responsible for pre-sales. Prior to working in the technology sector, Brenchley worked directly in industry for Sainsbury's, Safeway and leading CPG manufacturer Procter and Gamble, where he was responsible for customer services and a pioneer of collaborative supply chain relationships.

"Customers are always connected and informed," says Brenchley. "As a result, shoppers are demanding the flexibility to obtain products on their terms at a time which suits them. One way for retailers and manufacturers to successfully fulfil this demand reliably and profitability is by leveraging customer insights to drive execution across their operations.

"Symphony EYC's innovative customer analytics, combined with its proven marketing, merchandising and supply chain solutions make it uniquely positioned to help retailers and manufacturers win and is an exciting place to be right now."

Graeme Cooksley, Head of Europe and International, Symphony EYC commented, "The retail sector has had to reinvent itself for a new generation of shopper, and this requires a different way of thinking. Don's consultative and collaborative approach to working with retailers and manufacturers will help our clients reimagine their growth strategies and engage their customers."

About Symphony EYC
Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line.