ALDATA SOLUTION 
By Mar 05, 2013
Symphony EYC, a global leader in customer driven retailing software and services, today announces the appointment of Marc Darling as Strategic Accounts Director. Darling is tasked with using his significant retail experience to help drive sales of Symphony EYC's shopper relationship management solution across Northern Europe.
Darling joins Symphony EYC from The Logic Group, where he was Retail Sector Manager; responsible for the relationships with leading retailers across the UK, whilst achieving significant wins with their Loyalty services.
As well as this Darling has also worked across the Value Chain, from Supply Chain solutions with JDA; through to EPoS software at both BT Expedite and PCMS Group.
"Retail is an exciting sector to be a part of at the moment," says Darling. "Retail is changing quickly and with Aldata's merger with EYC to become Symphony EYC, there is a huge opportunity for customer insights and strategies to link directly into loyalty, retail assortment, merchandising and supply chain execution to meet customer demand."
Darling brings with him over 15 years of IT experience where his career has spanned a wide breadth of IT solutions founded on a heritage of 14 years in Retail and Supply Chain roles. In recent roles, he has worked with senior retail executives to help them develop strategies that reward their shoppers, lead to increases in footfall and share of wallet.
Andrew Banks, General Manager, Sales, Symphony EYC comments, "We are extremely pleased to announce Marc's appointment and to add him to our growing Northern Europe team. Marc brings with him vast retail experience and will map perfectly into our new company strategy. With retailers focusing more than ever on a single version of their customers buying patterns Marc's appointment alongside Nigel Lahiri at the end of last year, puts the company in an excellent position for 2013 and beyond."
About Symphony EYC
Symphony EYC is a global leader in customer driven software and services that helps retailers, distributors and manufacturers address the challenges of rapid changes in shopper behavior and expectations. Symphony EYC's solutions build customer trust, retention, and development through accurate, relevant, and on time analytics, marketing, merchandising, store operations, and supply fulfillment. Founded by the 2012 merger of Aldata and EYC, Symphony EYC offers in-depth market and customer insight and in-store execution to the world's largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains.www.eyc.com and follow us on twitter @symphonyeyc
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