AMC Theatres announced that it is promoting Ellen Copaken to be its Senior Vice President Marketing, effective immediately. Copaken will report to Adam Aron, AMC Chairman and CEO, and will join AMC?s Executive Committee. Copaken joined AMC in February of 2022 as Vice President of Growth Strategy, after more than 20 years of experience in senior marketing roles at high profile brands like Frito-Lay, PepsiCo, and Hostess Brands.

In joining AMC, Copaken?s first charge was to launch AMC?s significant strategic initiative in making AMC?s Perfectly Popcorn available for purchase in the home. Through her cross-departmental leadership, the initiative launched with an exclusive partnership with Walmart in March, ahead of internal timeline expectations and to great fanfare. In the upcoming months since launch, AMC?s popcorn initiative has put AMC Perfectly Popcorn in more than 2,600 Walmarts across the United States and on Walmart.com, and delivered sales results that well exceeded Company expectations.

Prior to AMC, Copaken worked in marketing leadership roles for Frito-Lay, PepsiCo and Hostess Brands. Her long tenure in marketing leadership roles and her success in leading AMC?s cross-functional popcorn-initiative launch team makes her a perfect fit to lead AMC?s best-in-class Marketing department. Copaken succeeds Eliot Hamlisch, who had been commuting across the country to AMC?s Theatre Support Center in Leawood, Kansas from his residence in northern New Jersey.

For personal reasons, Hamlisch was unable to relocate permanently. In conjunction with Copaken?s elevation to head Marketing, AMC has made the following related corporate organizational moves: AMC?s grocery popcorn initiative will move to the Marketing department and continue to be overseen by Copaken and her popcorn team. The role of Mark Pearson, SVP & Chief Strategy Officer, to whom Copaken previously reported, is unchanged and he will continue to lead AMC?s strategic and innovative growth opportunities.

He continues to report directly to Adam Aron. AMC?s external communications, led by Ryan Noonan, Vice President of Corporate Communications & Public Relations, will now also report directly to Adam Aron. AMC?s internal communications efforts will move to Human Resources, led by Carla Chavarria, Senior Vice President & Chief Human Resources Officer.