Meta Hollywood which was launched by Animoca Brands in partnership with the Planet Hollywood Group announced a new partnership with The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to develop a first-of its-kind virtual Hollywood-themed backlot movie studio in the metaverse. As part of its continued expansion across the metaverse, Meta Hollywood secured a considerable plot of LAND in The Sandbox, where it will host Hollywood-themed events and experiences in a Hollywood backlot studio format. Meta Hollywood will invite guests in The Sandbox to embark on multiple unique adventures by touring several themed backlot experiences, including horror and action sets, holiday-themed environments, red carpet premiere events, and a memorabilia museum.

Guests will also have access to a marketplace of memorabilia and other Hollywood-themed voxelized assets based on Planet Hollywood's real life movie memorabilia collection, enjoying utility in the newly created LAND. Holding any of these assets will unlock perks that will grow as the new LAND develops. The Sandbox is an Ethereum-based decentralized NFT gaming metaverse that enables non-tech savvy users to create, sell, use, and monetize their own virtual experiences in the form of NFTs, including voxelized assets and LAND connected by a native marketplace and the SAND utility token.