Arcam AB appointed Bruce Bradshaw as Chief Marketing Officer (CMO) to lead a new central marketing function in the Arcam Group. The new marketing function will be based at the newly formed North American facility in Woburn, MA. Bruce Bradshaw will lead the company's marketing strategies, including branding, product marketing, corporate communications and other go-to-market initiatives.

He is joining Arcam's executive team to further advance the company's leading position in metals additive manufacturing for the aerospace and medical markets. Bradshaw mostly recently held the position of North American Vice President of Marketing for Stratasys.