An undisclosed buyer entered into a definitive agreement to acquire 4% stake in babytree.com from Jumei International Holding Limited for $86.5 million.

Babytree Group is a China-based maternity and child (M&C)-focused company principally engaged in the provision of a comprehensive suite of products and services that serve the four essential needs of China’s young families: learning, sharing, recording and shopping. The Company mainly engages in advertising, e-commerce and content monetization businesses. The Company mainly conducts its businesses through its two platforms, including Babytree Parenting and WeTime. Babytree Parenting platform comprises Babytree Parenting mobile app and babytree.com. It is an online platform for expecting parents and young parents to communicate with each other and find the best pregnancy and parenting advice. WeTime platform focuses on child development, providing social recording medium and early education content and tools. In addition, the Company conducts its M&C product-focused e-commerce business through Meitun Mama platform.