Due to the bearish trend, the target price is fixed at USD 10.2 for Bankrate.

The fundamental situation of the company remains fragile. Currently, the company is trading 2.62 times its sales, and the PER for this year is 93.17x. This is a significant valuation for the group. Moreover, analysts from Thomson Reuters revised downwards their EPS estimates for 2013.

Technically, the share is in a downward trend. The moving averages are decreasing and are still above prices, thereby stopping any rebounds. The security is going toward the USD 10.2 support, a level that will represent the first target.

Investors could take a short position to target the USD 10.2 area. A stop loss is placed above the USD 11.7 resistance, threshold that would invalidate the bearish strategy.