Beijer Ref : Embraco and Beijer Ref renew global partnership

October 2023 - Embraco, a global provider of refrigeration technology and a portfolio brand of Nidec Global Appliance, and Beijer Ref, a leading wholesaler of cooling technologies and air conditioning, announced a new three-year partnership renewal. First established in 2015, the long-lasting alliance aims to strengthen their position in the wholesaling business and boost the distribution of a complete refrigeration portfolio at a global level.

Embraco's brand solutions for commercial and residential refrigeration are sold in 90 countries and the Beijer Ref Group has 150+ subsidiaries and 500+ branches spread across 45 countries. "Since the beginning of the agreement, Embraco and Beijer Ref have had expressive business growth, across all the regions they cover. With the partnership renewal, it will be possible to keep combining our high quality, sustainable refrigeration solutions with the advantage of a distributor with a high level of capillarity", said Daniel Campos, Commercial Appliances Vice President at Nidec Global Appliance.

Christopher Norbye, CEO Beijer Ref, comments:

"We are pleased to renew our long-established endeavor and expertise with Embraco and satisfied with the agreement's growing potential. This fruitful teamwork makes it possible to fortify our position worldwide and provide refrigeration technicians, installers and small OEMs with an extensive set of products."

The most recent action of both companies is the widening offer of a complete portfolio of condensing units, including unhoused, housed and silenced options for installers and manufacturers, which can be used in indoor contexts such as supermarkets and professional kitchens and outdoor ones, such as gas stations.

"Our task ahead is to expand our product offer and consolidate our leadership as a company which foresees the trends of the refrigeration market, while offering our customers the most complete product portfolio and serving them best.", Daniel Campos concluded."