Bezeq Israeli Telecommunication Co. Ltd. is launching a new added value service, named Smart Net, for protecting an entire home against cyber attacks. The new service puts Bezeq far ahead of its competitors in home cyber protection. Bezeq presented surveys showing that most of the public feels inadequately protected against cyber attacks. The advantage of the service is that the protection is stationed on the router itself, so that every device in the home connected to the Internet is automatically protected. The customer downloads an app for managing all the devices on the network, which reminds the customer of what is connected and the level of protection. The service was developed with Israeli cybersecurity company SAM Seamless Network. It is free for the first three months, and costs ILS 9.90 per month after that.