Bhang's marketing director Milka Subotic speaks on creating consistency during a panel at CanExec Summit 2021:

"Milka Subotic, marketing director of Bhang Inc., said consistency has to be examined as a whole picture - from product development, to packaging, to marketing, and to overall consumer experience. A strong brand identity will make for a loyal consumer base, even as a brand moves through the Canadian market and the United States market."

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Bhang Inc. published this content on 19 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 November 2021 00:12:03 UTC.