Bitauto Holdings Limited announced the appointment of Cynthia He as chief financial officer (CFO), effective immediately. She will succeed Andy Zhang, who will continue in his role as president of Bitauto and will work closely with Cynthia to ensure a seamless transition. Ms. He joins Bitauto from Deutsche Bank China where she ran corporate communications for the past four years. Her previous roles have included head of investor relations for Baidu. She also served as Chief China Representative for Ignite! Learning.