Elevation of proven trailblazer heralds new era of innovation and leadership during women’s history month
Having previously served as Blink’s Sr. Vice President of Marketing and Head of Governmental Affairs, Yokley's elevation to CMO comes on the heels of the Company’s recent record fourth-quarter earnings announcement and the opening of its new global headquarters.
Since joining Blink, Yokley has been a driving force behind the Company’s remarkable success, contributing her calculated vision, dedication, and exceptional leadership to advance Blink to new heights.
"It’s no coincidence that Jen’s promotion to CMO coincides with a truly exciting time for Blink -- a new chapter of growth, innovation, and strategic direction," said
With over two decades of leadership experience and a proven track record of driving demand through innovative marketing strategies, Yokley is well-positioned to lead Blink’s global marketing efforts. Her strategic approach will leverage the collective expertise of Blink’s teams to develop tailored products and services that address the evolving needs of businesses and drivers, steering the Company toward its overarching goals.
"I am deeply honored to assume the role of Chief Marketing Officer at Blink, especially at such a transformative juncture in the Company's journey," expressed Yokley. "Blink has established itself as a trailblazer in the EV charging industry, and I am genuinely excited about the opportunity to further amplify our brand presence on a global scale. Together with an exceptional team, we are committed to harnessing the power of creativity, innovation, and strategic thinking to propel Blink toward continued success. It’s not lost on me that I’ve been entrusted with this esteemed role when we are also celebrating the contributions of so many great women leaders during Women's History Month. I’m humbled, inspired, and excited to be able to contribute to a Company that is making a genuine difference in the world today and for the future…one EV charger at a time."
Before joining Blink, Yokley served as Sr. Vice President of Marketing at a property technology provider, Allbridge, where she spearheaded marketing efforts with a strong focus on demonstrating a robust return on investment. Yokley’s distinguished professional background also features her role as Head of Global Marketing at
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Forward-Looking Statements
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements, and terms such as “anticipate,” “expect,” “intend,” “may,” “will,” “should” or other comparable terms, involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the future. Those statements include statements regarding the intent, belief or current expectations of Blink and members of its management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, including achieving its 2024 revenue and gross margin targets and its projected 2024 adjusted EBITDA run rate, and the risk factors described in Blink’s periodic reports filed with the
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Nipunika Coe
PR@BlinkCharging.com
305-521-0200 ext. 266
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IR@BlinkCharging.com
305-521-0200 ext. 446
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