HENDERSON, Nev., Oct. 6, 2011 (GLOBE NEWSWIRE) -- Blue Earth, Inc. (OTCBB:BBLU) announced today that it signed a Joint Development Agreement (JDA) with Gexpro and eCORE Technology to market, implement and provide financing to more than 2,000 independently owned retail petroleum/convenience store sites operating in select North American markets. The program will assist owners who are seeking to reduce their total energy consumption through installation of lighting efficiency improvements and new, highly efficient motors for their refrigeration and energy management systems. The projected $60 million energy efficiency program ("Phase One"), focuses on energy conservation measures for retail petroleum locations with an average $30,000 cost per facility for the energy efficiency upgrades.

Phase One of the program is expected to be completed within two years. Castrovilla, Inc. a wholly-owned subsidiary of Blue Earth will coordinate and install the energy efficiency measures; Gexpro will supply equipment, including lighting and motors; eCORE Technology will provide program introduction, marketing and sales support, utilizing its extensive customer base and Blue Earth will provide the project financing.

Since 1904, Gexpro helped lead the growth of the electrical industry. Now a part of Rexel, the largest electrical distributor in the U.S. and in the world, Gexpro's business offerings are leaders in their field: Gexpro Electrical Distribution combines productivity tools, large local inventories and dedicated product and applications specialists to get customers the electric supplies they need, when and where they need them. Gexpro offers more than 250,000 products from 200+ manufacturers worldwide.

eCORE Technology has established excellent relationships with independent owners who operate retail petroleum/convenience stores throughout the country and will develop a sales force dedicated to market the energy efficiency program to their current relationships and other owners located within the markets identified.

"Blue Earth is pleased to be working with Gexpro and eCORE Technology to provide an energy efficiency program to independent retail petroleum owners who want to improve their product display and reduce operating costs at the same time," stated Dr. Johnny R. Thomas, CEO of Blue Earth, Inc. "We applaud John Pink, CEO of Castrovilla, Inc. for his efforts in working closely with the managers of Gexpro and eCORE Technology in designing and implementing an innovative program that greatly benefits all of the participants."

Blue Earth, Castrovilla, Inc., eCORE Technology and Gexpro will jointly market the energy efficiency gas station and convenience store program under the trademarked name eecoStation.

About BBLU

BBLU is engaged in the clean technology industry with a primary focus on the energy efficiency and renewable energy sectors. We strive to participate in the global movement for a sustainable planet by offering products and services that will optimize energy use, reduce harmful environmental emissions and substantially reduce energy costs to our customers. For more information about Blue Earth, Inc., please visit www.blueearthinc.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

CONTACT: Investor Relations Contact:

         Blue Earth, Inc.
         John C. Francis
         www.blueearthinc.com
         702.263.1808 Ext. 103
         jfrancis@blueearthinc.com

         Liviakis Financial Communications, Inc.
         Michael Bayes
         www.liviakis.com
         415.389.4670
         Michael@Liviakis.com

         RedChip Companies, Inc.
         Mike Bowdoin
         www.redchip.com
         800.733.2447 Ext. 110
         info@redchip.com
Source: Blue Earth, Inc.