BMMI B S C : Alosra supermarket launches Irish Week

Alosra supermarket has launched 'The Taste of Ireland', a week full of exciting promotions on its exclusive products from Ireland's leading food retailer and wholesale company, Musgrave, in an event on Saturday, June 17, 2023.

Kicking off at 4:30pm in Alosra's branch in El Mercado in Janabiya, the two-hour event featured traditional Irish dance entertainment and music, as well as a ribbon and cake cutting ceremony and a store tour for invited guests, who consisted of BMMI Board members and executive management of Alosra, as well as Musgrave representatives.

Alosra's Irish Week showcases the high quality and exclusive Irish products Alosra has to offer and will run until June 24. The week includes promotional offers on Musgrave brands, including SuperValu, Keogh's, Oliver Carty, Butlers, and Signature Taste. Products included in the promotion range from groceries to fresh and frozen goods, baked goods, pasta, jams, fresh meats, snacks, confectionary items, tea, and coffee, and much more.

"We are very excited to highlight the exceptional Musgrave products we exclusively carry at Alosra," said Alosra's Director, Ayachi Jomaa. "Musgrave and Ireland have always had a stellar reputation for providing outstanding grocery retail products to the market at a considerably reasonable price. This gives us the opportunity to offer our customers the great quality they have come to expect of Alosra at exceptional value. As a local supermarket, celebrating our diverse culture and showcasing our ever-growing trade relationship with our distinguished Irish partners gives us a great sense of pride. Providing high-quality and sustainable goods for the local community has always been part of Alosra's long-term mission."

Through their partnership with Musgrave since 2018, Alosra has provided customers a great opportunity for a taste of Ireland in Bahrain. Together, they have achieved a 520% growth in sales for Musgrave products sold at Alosra since 2019, and have consequentially increased their variety of products offered at the supermarket chain by 169%. Musgrave is Ireland's leading food retail, wholesale, and foodservice company, and is one of Europe's most successful family-owned business with a 146-year heritage in food and brand innovation. Every day, Musgrave feed one in three people in Ireland through 11 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave MarketPlace.

Alosra and Musgrave have proven to have solid brand synergy and to share similar values, including their support for the local community. For example, Alosra's 'Think Local' programme supports local producers and farmers to sell their products in their stores, Musgrave also runs a Food Academy programme in conjunction with Bord Bia (the Irish Food Board) where small businesses and producers are nurtured through their journey from start-up through to gaining their retail listing.

Alosra's 'The Taste of Ireland' weeklong promotions are running across all its seven stores in the Kingdom of Bahrain until June 24,2023.