Booker Group reaches a strategic entry point and has a considerable potential.

Regarding the fundamentals, the company is still attractive. The net income for 2013, published on the 23th of may, was in line with expectation at GBP 83.1 millions instead of GBP 82.6 millions. Moreover, analysts from Thomson Reuters consensus have revised upward their EPS and revenue estimates for 2013 and 2014.

Graphically, prices are up for several months. The security is supported by increasing moving averages as shown by the 100-period, in daily data, and enclose the stock in a dynamic upward trend. It would help the stock to cross the GBp 125.3 short term resistance.

Given these elements, most active investors could take a buying position when the stock crosses the GBp 125.3 resistance for a new bullish signal. A stop loss will be placed below the resistance, threshold that would invalidate the bullish strategy.