Boulder Brands, Inc. Reports Granting of Inducement Awards

Boulder, CO (April 11, 2014) - Boulder Brands, Inc. (NasdaqGM: BDBD) reported today that it has granted inducement awards to two new employees. The awards were granted on March 28, 2014, under the Company's 2012 Inducement Award Plan, which provides for the granting of stock option awards to new employees as an inducement to join the Company. The inducement awards consist of a total of 60,000 options for shares of Boulder Brands common stock granted, in the aggregate, to two non-executive employees. The options have a ten year term and an exercise price equal to the fair market value of Company common stock on the date of grant. The options vest in four equal annual installments beginning on the one-year anniversary of the grant date.

About Boulder Brands, Inc.
Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to offering food solutions that give consumers opportunities to improve their lives - one product at a time. The company's health and wellness platform consists of brands that target specific health trends: the Glutino® and Udi's Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life(TM) brand for diabetes-friendly diets; EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc.www.boulderbrands.com.

Investor Contact:                                                                              
Carole Buyers, CFA                                                                         
Senior Vice President,                                                                      
Investor Relations & Business Development                                  
Boulder Brands, Inc.                                                                       
cbuyers@boulderbrands.com
720-550-5010                                                          


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