Brady Corporation

Investor Presentation

March - May 2024

Forward-Looking Statements

2

In this news release, statements that are not reported financial results or other historic information are "forward-looking statements." These forward-looking statements relate to, among other things, the Company's future financial position, business strategy, targets, projected sales, costs, income, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations.

The use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "should," "project," "plan" or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address matters that are, to different degrees, uncertain and are subject to risks, assumptions, and other factors, some of which are beyond Brady's control, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from: increased cost of raw materials and labor as well as raw material shortages and supply chain disruptions; decreased demand for our products; our ability to compete effectively or to successfully execute our strategy; our ability to develop technologically advanced products that meet customer demands; difficulties in protecting our websites, networks and systems against security breaches; Brady's ability to identify, integrate, and grow acquired companies, and to manage contingent liabilities from divested businesses; risks associated with the loss of key employees; extensive regulations by U.S. and non-U.S. governmental and self-regulatory entities; litigation, including product liability claims; adverse impacts of regional epidemics or global pandemics; foreign currency fluctuations; potential write-offs of goodwill and other intangible assets; changes in tax legislation and tax rates; differing interests of voting and non-voting shareholders and changes in the regulatory and business environment around dual-class voting structures; numerous other matters of national, regional and global scale, including major public health crises and government responses thereto and those of a political, economic, business, competitive, and regulatory nature contained from time to time in Brady's U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed in the "Risk Factors" section within Item 1A of Part I of Brady's Form 10-K for the year ended July 31, 2023.

These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward- looking statements. Brady does not undertake to update its forward-looking statements except as required by law.

Brady's Mission & Vision

3

Brady will:

Be the expertin safety, identification, and compliance Possess deep knowledge in nicheapplications

Innovateto provide market-leading,high-performance products, complete solution sets, and systems that solve our customers' most complex safety and identification challenges to benefit their business and the environment

Deliver via our own manufacturingcapabilities and exceptional customer service based on a culture of diversity, equity, and inclusion while improving our communities

Leading to

Sustainable Long-Term

Shareholder Value Growth

Summary

4

Global Leader with

Leader in niche safety, identification, and compliance markets.

Innovative Solutions

Diversified customer base, products, and geographic footprint.

Long-Term Sustainable Results

Focused on innovation, automation, digital, and geographic expansion.

Expanding in faster-growing end markets with secular tailwinds. History of sustainable efficiency gains.

Strong Sales Growth

Organic Sales in F'23 - 5.5% organic sales growth.

& Record EPS

Record EPS in F'23 - GAAP EPS of $3.51 was up 21.0% over the

prior year.

Strong Cash

History of strong and improving cash generation.

Generation

Net cash position as of January 31, 2024.

Disciplined Capital Allocation

Organic investments throughout the economic cycle.

38 consecutive years of annual dividend increases. Technology-based acquisitions that fit our strategies.

Returned $120.4M to our shareholders in the form of dividends and share buybacks in F'23.

* Diluted EPS Excluding Certain Items is a non-GAAP measure. See appendix.

Geographic Presence

F'23 Sales by Region

(72 facilities in 32 countries)

5%

8%

54%

29%

4%

5

Americas & Asia (F'23):

Identification Solutions = 91% Workplace Safety = 9%

Europe & Australia (F'23):

Identification Solutions = 53% Workplace Safety = 47%

U.S.A.

Rest of Americas

Asia

Europe, Middle East & Africa

Australia

Brazil, Canada,

China, India,

Belgium, Denmark, Finland, France,

Mexico.

Japan, Malaysia,

Germany, Hungary, Italy, Netherlands,

South Korea,

Norway, Poland, Qatar, Saudi Arabia,

Singapore,

Slovakia, South Africa, Spain,

Thailand, Vietnam.

Sweden, Turkey, UAE, U.K.

Brady's Regional Divisions

6

Americas & Asia:

Safety & Facility ID

Wire Identification

Overview:

  • 67% of total revenue.
  • 60% sold through distribution / 40% sold direct through field sales, internet, telesales and catalog.

Primary Brands:

  • Brady, PDC, Code, Magicard, Seton, and Emed.

Europe & Australia:

Overview:

  • 33% of total revenue.
  • 40% sold through distribution / 60% sold direct through field sales, internet, telesales and catalog.

Primary Brands:

Product ID

Healthcare ID

Label Design

Software

People Identification

  • Brady, Seton, Signals, Securimed and Magicard.

Brady's Track & Trace Solutions

7

Mobile

RFID Readers

Nordic ID

and Code

Benchtop

Barcode

Readers

Automation Label

Expertise

Core Brady Portfolio

Social Value is Embedded in our Strategy 8

Delivering on our ESG Commitments Drives Long-term Shareholder Value

Environmental

Committed to making a

material positive impact on

the environment.

Energy Efficiency Carbon Emissions Waste-to-Landfill Sustainable Products

Products to Improve Customer Efficiency.

Social

Supporting our communities,

employee engagement, development and growth.

Enhance Our

Communities

Racial Equity

Inclusive Environment

Diverse Workplace

Health and Safety.

Governance

Committed to performance, accountability, and the highest level of ethics.

Transparency

Executive Compensation Board Diversity

Values are Embedded in Brady's Systems and Processes.

Social Value and ESG Highlights

9

We are Making Significant Progress across all Areas

Green

Products

Water Dissolvable labels designed for use in the laboratory setting, which allow customers to reuse supplies and reduce waste.

Green

Facilities

Milwaukee facilities were Green Tier certified in March 2022 (1 of only 50 WI-based companies at that time).

Enhance Our

Board

Communities

Committees

84

60%

Community organizations

Percent of board committees

supported and > $500K invested

that are chaired by women.

in racial equity funding.

Diverse

Health

Workforce

& Safety

32%

0.53

People of color as a percent of

Total recordable incident rate

our total U.S. workforce.

is well below industry

averages.

Summary

10

Focused on Organic Sales Growth:

  • Innovation, automation, digital and geographic expansion.
  • Organic sales growth of 5.5% for the year ended July 31, 2023.

Shifting our Portfolio into Faster-Growing End Markets:

  • Code and Nordic ID fill gaps in our industrial track-and-trace product offering.
  • Well-positionedin end markets with secular tailwinds.

Driving Strong Profit Improvements and Returning Funds to our Shareholders:

  • Record EPS in F'23 with 21.0% growth over F'23.
  • Executing sustainable process improvements.
  • Returned $120.4M to our shareholders in F'23 through dividends and share buybacks.

Investments and Financial Strength Expected to Bode Well for the Future:

  • Our on-going growth investments, strong balance sheet, and our focus on execution position us well for the future.

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Disclaimer

Brady Corporation published this content on 22 February 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 March 2024 22:44:41 UTC.